Journey
What stage of the Journey should we incorporate the candle?
Any and all! Scent and experience are components of each other.
Name the two top notes
Sage, Angelica flower
The name of the story and scent of the candle
The Trail North
What colour is the candle?
North Star White
What is the candle burn time?
55+ hours
Describe the consumer profile for the candle
Everyone! Anyone can enjoy Canadian Warmth.
Name the two mid notes
Vanilla bean, Canadian fir needles
How was the scent chosen?
Collective input at conference/Dani was deciding factor!
The coordinates on the packaging refer to what location?
Canada, our home!
How long should you trim the wick before each use?
3-5mm
What two other recommended Canada Goose products compliment the candle while embodying Canadian Warmth?
The CG Logo Blanket and CG Book: Greatness is Out There
Name at least 4 of the 6 base notes
Sandalwood, amber, cedarwood, patchouli, frankincense, white musk
The olfactory gland in the brain processes scent and is connected to the amygdala and hippocampus which are responsible for what?
Emotion and Memory
What is the sustainability story?
Made with FSC certified packaging, reusable etched glass
How long should the first burn of the candle be, and why?
2-3 hours, to avoid tunneling