Show:
The Green Revolution & The "Buy American" Movement
Intro to Consumer Behavior and Explosion of E- and M- Commerce
Hyper-connectivity & Social Networks
Safety, Security & Heightened Anxiety
Global Interdependency & Connectivity/A Vision for College Education
100
This Country Imported 11.8 Million Barrels of Crude Oil per day?
What is the United States
100
The study of how consumers select, purchase, use, and dispose of goods and services to satisfy personal needs and wants.
What is Consumer Behavior
100
Human consumption in the marketplace that has been influenced by what those around us think & buy is said to be
What is "social"
100
Recently, this company had their network- security system "hacked" into, resulting in the compromise of at least 70 million clients personal account information
Who is Target
100
A global network connecting billions of people to each other and a vast amount of information
What is the internet
200
26% of Global Energy is consumed by this country
What is the United States
200
An operating philosophy in which the consumer is the focus of all company activities.
What is the "Marketing Concept"
200
Twitter, Facebook, and LinkedIn are all forms of these types of networks
What are social networks
200
This "dilemma" in the U.S. left, in some counties, three out of five homeowners with mortgages where they owed more than the home was worth. (2008)
What is "housing dilemma" or "mortgage crisis"
200
This magazine publishes a list of America's most expensive colleges
What is Forbes Magazine
300
This US State requires that all gasoline sold has to be 10% Ethanol
What is Oregon
300
Entities that actively strive to reshape consumer's beliefs and behaviors.
What are Agents of change
300
Managing customer relationships that drive brand value primarily through data- driven, purposeful communication designed to maximize impact on end users
What is (IMC) Integrated Marketing Communications
300
The goal of studying trends in consumer behavior is to help marketer's _______ ________ ________
What is "Predict Consumer Behavior"
300
Two out of five social media technologies or websites
What are: Text messages, Blogs, Facebook, LinkedIn, Twitter
400
This year the American Institute of Architects plan to have carbon free buildings
What is 2030
400
Three of the five disciplines that contribute most to the understanding of consumer behavior.
What are: Psychology, sociology, social psychology, cultural anthropology, and economics.
400
According to a recent "Nielsen Global online Consumer Survey," recommendations by these 2 groups were considered "the most trusted forms of promotion" (Name at least one)
What are personal acquaintances and online consumer reviewers
400
Individuals who are overly anxious and tense, may resort to behaviors such as smoking, drinking, and/or using or abusing drugs in order to cope with and/ or escape their troubles have led to a demand for products and services in this field
What is the Medical industry
400
2 pieces of hardware that can connect a user to the internet
What are: Computers/Laptops, Smartphones, Ipad(s) or Tablets, and other handheld M-commerce devices
500
The percent of imported goods consumed by Americans
What is 60%
500
Four of the six advantages that M- Commerce has over E- Commerce.
What are: Accessibility, Convenience, Localization, Instant Connectivity, Personalization, and Immediacy
500
In the past ROI through traditional media was easy to measure with "reach" and "frequency." Now these three metrics are used to identify the ROI of social media.
What is "brand awareness," "brand engagement," and "word of mouth
500
Frustrations regarding business greed, housing, war, and lack of government accountability led to these demonstrations in 2011
What are the "Wall Street Demonstrations" or the "Occupy Wall Street Movement"
500
A way that social media has become a powerful source of information
What is: 1. Allows for the efficient spread of information, stimulating conversation and awareness to groups on behalf of a cause, crisis, natural disasters, etc. 2. Connect real people together that would normally not be able to find or talk with each other due to geographic constraints. 3. Allows a consumer to find information about a product from a vast amount of people who have already used the same product or service