What is Marketing?
Anything offered to a market by the business to satisfy needs, including physical products, services, and ideas.
What is Product?
Location where people bring products to be conveniently exchanged.
What is Central Market?
Element of the marketing mix that determines the best way to help customers locate, obtain, and use an organization's products and services.
What is Distribution or Place?
An emphasis on producing and distributing new products was a characteristic of which Marketing Era?
What is Production Era?
Marketing function being used when a company decides which delivery service to use to get its products to customers.
What is Distribution?
Concentrating on one thing or a few related activities so that they can be done well.
What is Specialization of Labor?
Another word for Channel Management.
What is Distribution?
Name of system that established the use of currency as a recognized medium of exchange.
What is Money System?
Term that means not relying on others for the things you need to survive.
What is Self-Sufficient?
Marketing function that established and communicates the value of products and services to prospective customers.
What is Price?
The creation and maintenance of satisfying exchange relationships.
What is Marketing?
Offering products produced or manufactured by others for sale to customers.
What is Merchandising?
Exchange that involves people giving and receiving something of value.
What is Exchange Relationship?
Marketing function that may advertise on social media.
What is Promotion?
Business function that involves developing, implementing, and evaluating the plans and activities of a business.
What is Management Function?
Type of marketing that focuses on developing loyal customers who continue to purchase from the business for a long period of time.
What is Relationship Marketing?
Using the needs of customers as the primary focus during the planning, production, pricing, distribution, and promotion of a product or service.
What is the Marketing Concept?
The four P's of marketing.
What is Product, Place, Price, and Promotion?
An approach to customer service that gives employees the authority to solve many customer problems.
What is Employee Empowerment?
This marketing function provides security for products, personnel, and customers.
What is Risk Management?
Term to describe a unique group of prospective customers a business wants to serve and their location.
What is Market?
Anything offered to a market by the business to satisfy needs, including physical products, services, and ideas.
What is Product?
Process that involves identifying and understanding the markets a company wants to serve and developing marketing strategies that will be effective in each market.
What is Market Planning?
Five functions of business.
What are Production, Operations, Accounting and Finance, Management, and Marketing.
One of the first efforts of the new marketing departments of the 1950s and 1960s was to increase the use of this marketing activity.
What is Advertising?