Grab Bag
What the public thinks about a particular issue or set of issues at any point in time.
What is Public Opinion?
Considered the founder of modern-day polling; one of the earliest developers of scientific methods for public opinion polling; was a proponent for a strong role for the voice of the public in politics and government.
Who was George Gallup?
A subset of the whole population selected to be questioned for the purposes of prediction or measuring opinion.
What is a sample?
The coherent set of values and beliefs about the purpose and scope of government held by groups and individuals.
What is political ideology?
The process through which individuals acquire their political beliefs and values.
What is political socialization?
Interviews or surveys with samples of citizens that are used to estimate the feelings and beliefs of the entire population.
What are Public Opinion Polls?
He wrote Public Opinion in 1922. He observed that research on public opinion was far too limited, especially in light of its importance.
Who was Walter Lippmann?
The entire group of people whose attitudes a researcher wishes to measure.
What is a population?
One who favors limited government intervention in the economy and more government intervention in private affairs.
Who is a conservative?
Family, school, peers, the mass media, and opinion leaders help us form our political opinions and attitudes. These are known as what?
What are agents of socialization?
A method of poll selection that gives each person in the population an equal chance of being selected.
What is random sampling?
This popular magazine predicted that Republican Alf Landon would defeat Franklin Roosevelt in the 1936 presidential election.
What is the Literary Digest?
An unscientific survey used to gauge public opinion on a variety of issues and policies.
What is a Straw poll?
A person who takes relatively centrist or middle-of-the-road views on most political issues.
Who is a moderate?
The difference in political attitudes and opinions between men and women is known as the. . .
What is gender gap?
A variation of random sampling; The population is divided into subgroups and weighted based on demographic characteristics of the national population.
What is stratified sampling?
Founded in 1952 by researchers at the University of Michigan and Stanford University, this collects data on the political attitudes and behavior among voters, such as party affiliation, voting practices, and opinions on parties and candidates.
What is the American National Election Studies or ANES?
A poll taken for the purpose of providing information on an opponent that would lead respondents to vote against that candidate. Bob Smith kills puppies?
What is a push poll?
One who favors greater government intervention in economic matters and less intervention in private affairs.
Who is a liberal?
Which two ethnic groups have completely different beliefs about race relations in the United States?
What are blacks and whites?
A measure of the accuracy of a public opinion poll within statistical parameters.
What is Margin of Error?
According to your textbook, this was one of the errors committed by the Literary Digest in its 1936 presidential poll. Only highly motivated people returned the post cards to record their presidential preference.
What is self-selection?
Continuous surveys that enable a campaign or news organization to chart a candidate's daily or weekly rise or fall in support.
What is a tracking poll?
One who believes in extensive government control of personal and economic matters.
Who is a statist?
Public opinion polls do not measure the ________ of public opinion.
What is intensity?