Vocab
Vocab
Sales/Stocks
Marketing Plan
Misc.
100

True/False. Critical customer needs are the most important needs a customer has which must be fulfilled for the customer to be satisfied. 

True

100
True/False. Content Marketing is partnering up with influential individuals in your industry to promote your brand to their followers.

False... Influencer Marketing

100

True/False. Following the golden rule is a good way to build rapport

True


100
True/False. Your target market should include your companies mission, history, values, and goals

FALSE... that is what your company overview will include

100

What does CPC stand for when referring to metrics and tracking?

Cost-Per-Click

200

The action of attracting and converting new customers for business is known as ___________

Customer Acquisition

200
A ___________  __________ is a document that outlines a company's overall marketing strategy to help achieve goals and objectives.

Marketing Plan

200
What does STP stand for?
Segmentation, Targeting, Positioning 
200

Which section includes specific metrics the company will use to measure the effectiveness of its marketing efforts?

Metrics and tracking

200

What is one reason that international marketing is so important?

allows companies to expand their customer base &

increases sales


300

Negotiation strategy that is a lose-win situation where you give into the other party's demands to maintain a good relationship.

Accommodating Negotiation

300

Optimizing your website and content to rank higher in search engine results using relevant keywords is known as 

Search Engine Optimization (SEO)

300

What is Preferred Stock?

Gives shareholders priority over common stockholders when it comes to receiving dividends (payed first but don't vote in meetings)

300

This is the research and close look at the market a company has to operate in.

Market Analysis

300

List two examples of content marketing that we talked about in the notes (ex. blog posts)

Videos, social media posts, podcasts

400

What refers to the process of promoting and selling products/services in a different country?

International Marketing

400

__________ is the exchange of service or goods at a certain price.

Sales

400

List one way we talked about in the notes that you can identify a customer's needs.

Listen to the customer

Analyze feedback

Understand customer journey

400

Which section describes common marketing tactics like advertising, social media, and email marketing?

Strategies and tactics

400

List two of the three negotiation strategies we listed in the notes

Collaborative, Competitive, and Accommodating

500

______ _______ is the illegal process of making money through illegal activity.

Money Laundering


500

________ ________ uses the company's social media channels to interact with potential customers. (Wendy's Twitter)

Social Selling

500

What is common stock?

Gives shareholders the right to vote at meetings and receive dividends (gets to vote in meeting but paid last)

500

What section is a brief overview of the marketing plan as a whole?

Executive Summary
500

List two of the four types of money laundering methods discussed in the notes.

Real estate, Cryptocurrencies, Cash smuggling, and Shell companies