True/False. Critical customer needs are the most important needs a customer has which must be fulfilled for the customer to be satisfied.
True
False... Influencer Marketing
True/False. Following the golden rule is a good way to build rapport
True
FALSE... that is what your company overview will include
What does CPC stand for when referring to metrics and tracking?
Cost-Per-Click
The action of attracting and converting new customers for business is known as ___________
Customer Acquisition
Marketing Plan
Which section includes specific metrics the company will use to measure the effectiveness of its marketing efforts?
Metrics and tracking
What is one reason that international marketing is so important?
increases sales
Negotiation strategy that is a lose-win situation where you give into the other party's demands to maintain a good relationship.
Accommodating Negotiation
Optimizing your website and content to rank higher in search engine results using relevant keywords is known as
Search Engine Optimization (SEO)
What is Preferred Stock?
Gives shareholders priority over common stockholders when it comes to receiving dividends (payed first but don't vote in meetings)
This is the research and close look at the market a company has to operate in.
Market Analysis
List two examples of content marketing that we talked about in the notes (ex. blog posts)
Videos, social media posts, podcasts
What refers to the process of promoting and selling products/services in a different country?
International Marketing
__________ is the exchange of service or goods at a certain price.
Sales
List one way we talked about in the notes that you can identify a customer's needs.
Listen to the customer
Analyze feedback
Understand customer journey
Which section describes common marketing tactics like advertising, social media, and email marketing?
Strategies and tactics
List two of the three negotiation strategies we listed in the notes
Collaborative, Competitive, and Accommodating
______ _______ is the illegal process of making money through illegal activity.
Money Laundering
________ ________ uses the company's social media channels to interact with potential customers. (Wendy's Twitter)
Social Selling
What is common stock?
Gives shareholders the right to vote at meetings and receive dividends (gets to vote in meeting but paid last)
What section is a brief overview of the marketing plan as a whole?
List two of the four types of money laundering methods discussed in the notes.