Which One Fits?
Employment activities intended to increase opportunities for minorities and women and help correct past discrimination.
What is affirmative action?
Introducing a new employee to coworkers, supervisors, policies, practices, and organizational objectives.
What is orientation?
Determining workforce needs and recruiting, selecting, developing, motivating, evaluating, compensating, and scheduling employees.
What is human resource management (HRM)?
Intermediaries that bring buyers and sellers together, assist with negotiations, but do not take title to the goods.
Who are agents/brokers?
A name, symbol, or design that identifies one seller's goods or services and distinguishes them from competitors.
What is a brand?
Goods consumers purchase frequently with very little effort.
What are convenience goods and services?
A work schedule allowing employees some freedom to choose when they work as long as they complete the required hours.
What is a flextime plan?
reating real or perceived differences between one product and competing products.
What is product differentiation?
Training that occurs away from the workplace through internal or external programs.
What is off-the-job training?
The activity and processes involved in creating, communicating, delivering, and exchanging offerings of value.
What is marketing?
Selling products to consumers in their homes or where they work.
What is direct selling?
Electronic commerce that uses social media and user interaction to help buy and sell products.
What is social commerce?
Developing products and promotions intended to appeal to very large groups of consumers.
What is mass marketing?
Creating a unique combination of goods and services for each individual customer.
What is one-to-one marketing?
An employee charge that management is not following the negotiated labor-management agreement.
What is a grievance?
Information that has already been collected and published by someone else.
What is secondary data?
Training employees to become effective managers and monitoring their managerial skill development over time.
What is management development?
Products with unique characteristics and strong brand identities that customers make special efforts to obtain.
What are specialty goods and services?
The path of agents, brokers, wholesalers, retailers, and other intermediaries that moves goods from producer to consumer
What is a channel of distribution?
Bringing products back to the manufacturer because of defects or for recycling.
What is reverse logistics?
A manager with direct responsibility for one brand or product line.
Who is a brand manager?
Dividing a market according to the particular benefits customers want from the product.
What is benefit segmentation?
An impartial third party renders a binding decision in a labor dispute.
What is arbitration?
Illegal copies of national brand-name products.
What are knockoff brands?
Activities that directly connect manufacturers or intermediaries with the ultimate consumer.
What is direct marketing?
Products businesses use in producing other products.
What are industrial goods?
A union made up of skilled specialists in a particular trade.
What is a craft union?
Managing raw materials, parts, work in progress, finished goods, and information throughout the organizations in the chain.
What is supply-chain management?
Planning, implementing, and controlling the physical flow of goods and related information from origin to consumption.
What is logistics?
Products that carry the name of the distributor or retailer instead of the manufacturer.
What are dealer or private-label brands?
Bringing raw materials, packaging, goods, services, and information from suppliers to producers.
What is inbound logistics?
One or more dominant firms establish pricing practices that competitors in the industry follow.
What is price leadership?
Dividing a market according to how heavily customers use the product.
What is volume or usage segmentation?
A store sets relatively high regular prices but frequently offers sales below competitors' prices.
What is a high-low pricing strategy?
Formed in 1869, this was the first national labor union.
What are the Knights of Labor?
A distribution system in which one firm owns all organizations in the distribution channel.
What is a corporate distribution system?
Sending products to only a preferred group of retailers in an area.
What is selective distribution?
Determining profitability at different levels of sales.
What is break-even analysis?
The sequence of linked activities performed by multiple organizations to move goods from raw-material sources to final consumers.
What is a supply chain or value chain?
A labor-contract provision saying employees who benefit from the union must join it or at least pay union dues.
What is a union security clause?