Ch 15.1
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100

Combo of advertising, public relations (PR), personal selling, & sales promotion that marketers use to reach a target market is....?

Promotional Mix

100

A generic McDonald's ad that has it's logo and slogan would be what type of advertising? 

Brand Advertising 

100

The first step of creating a advertising campaign is what?

Set Objectives 

100

A billboard is an example of what type of advertising? 

Outdoor Advertising 

100

What government agency regulates advertising?

Federal Trade Commission (FTC)

200

"Free Fries" at McDonald's when you by medium or large drink would be an example of....

Sales Promotion 

200

An ad that has Kim Kardashian promoting about Beyond Meat, burgers is what type of advertising? 

Brand Advertising 

200

The first step in the promotional planning is what?

Research & analyze the market

200

If Doritos' paid money to promote their new product in a magazine what element of the promotional mix is this? 

Advertising 

200

If 1.5 million people watch/see a Nike ad what is that number called?

Reach 

300

Any nonpaid commutation about a product, service, company, or cause would be what? (One word)

Publicity 

300

Most advertising dollars in the US are spent on what medium? 

TV

300

The amount of time that is required to place the ad is called what?

Lead Time

300

A rebate would be considered what?

Sales Promotion 

300

Give an example of a creative format for an advertisement? 

Musical, comedy, etc/

400

A car salesperson showing a customer different models and features of a Chevy Equinox is an example of what?

Personal Selling 

400

What gives the benefits of a specific product/service & relies on rational arguments why a customer should buy it.

Product Advertising 

400

The number of times the audience is exposed to the ad is what?

Frequency 

400

Give two examples of where one might see print advertising?

Newspapers, magazines, etc.

400

"I want to increase profits by 15% by June 1st, 2024" would be an example of what in terms of creating an advertising campaign.

Setting an objective/objective

500

A mural painted on the sidewalk that displays a McDonalds ad would be what type of advertising? 

Ambient Advertising 

500

Give the 3 main roles promotion fulfills for advertisers. (Must list all 3)

Inform, Persuade, Remind 

500

The total number of people who see the ad is what?

Reach

500

One way communication is called what in marketing?

Mass Communication 

500

If you see (are exposed) the same ad 5 times in one day, a marketer could say that it is......

Frequency