Improving Business Practices
Term for the organized effort to influence a company by refusing to purchase its products.
What is Boycott?
Marketing activities designed to satisfy customer needs without negatively impacting the environment.
What is Green Marketing?
A consumer protection organization sponsored by businesses.
What is Better Business Bureau?
Encourages business people to behave honestly and responsibly.
What is Code of Ethics?
Concern about the consequences of actions on others.
What is Social Responsibility?
The sale of products and services to people in other countries.
What is International Trade?
Marketing helps match these two concepts.
What is Supply and Demand?
Decade when consumerism first became an important influence on business practices in the United States.
What is the 1960s?
Federal law that protects small businesses from unfair pricing practices between manufacturers and large business.
What is Robinson-Patman Act?
Complete the sentence. Marketing helps a business satisfy customer...
What are Wants and Needs?
Marketing function that helps match supply with demand for products.
What is Distribution Function?
Organized actions of groups of consumers seeking to increase their influence on business practices.
What is Consumerism?
US President who introduced the Consumer Bill of Rights in the 1960s.
Who is John F. Kennedy?
Age group that often falls prey to unethical business practices.
What are Senior Citizens?
Moral principles or values based on honesty and fairness.
What are Ethics?
Four common complaints about marketing.
What are Marketing Causes Unneeded Purchases, Marketing Causes Social Problems, Marketing Wastes Money, and Marketing May be Misused?
The total sale price of an item is $45. Marketing activities account for 55% of the item's price. How much of the item's price in dollars is accounted for by marketing activities?
What is $24.75?
One method used by our government of increasing the social responsibility of businesses.
What is Federal Regulation?
Taking personal responsibility for actions.
What is Self-Regulation?
Four rights identified in the Consumer Bill of Rights.
What is the right to adequate and accurate information; the right to safe products; the right to product choice; the right to communicate their ideas and opinions to business and government?
Promotional and selling activities account for $56 of the price of a $700 item. What percent is that?
What is 8%?
Year the Food and Drug Administration was formed.
What is 1906?
The four positive effects of marketing on society according to your textbook.
What are New and Better Products, Improved Standards of Living, More Awareness of Important Social Issues, and Improved International Trade?
Three major ways increasing the social responsibility of businesses is occuring.
What are Growth of Consumerism; Government Regulation; and Improving business practices?
When the Yakity 24/7 cell phone was first introduced, it cost $80. Because of improved technology and effective marketing, the latest version of the Yakity 24/7 costs only $30. What is the percentage decrease from the introductory price to the current price?
What is 62.5%?