AR Advancements
Journalism
Social Media
Consumer AR
100

The earliest AR used this type of camera instead of smartphones.

Webcam

100

AR makes print more multimedia-forward and unique, but it can also make print become more like this descriptor.

What is spatial?

100

This lizard lookalike created Facebook and also says "we’re making the camera the first Augmented Reality platform”.

Who is Mark Zuckerberg?

100

In 2018, Walmart and Target invited consumers to scan their home and place this into their living space.

What is Life-size décor?

200

This scanning method was pushed aside in favor of more high-tech AR solutions.

What are QR codes?

200

In May 2017, this newspaper used AR to projects the Dow Jones market as 3D graphs.

What is the Wall Street Journal?

200

In 2017, this app surpassed Facebook, Instagram, Snapchat, and YouTube downloads in the US and is now one of the world's most popular social media networks.

What is TikTok?

200

Many consumers are hesitant about AR because they have so many of these.

What are questions?

300

Journalists are beginning to incorporate this method of communication into AR.

What is storytelling?

300

This is one of the 4 big problems when it comes to AR and journalism.

What is the cost?

300

Social media connects us to other people and this other type of noun.

What are places?

300

Form means nothing without this other word that starts with F.

What is Function?

400

As of 2019, AR finally started to enter this phase related to movies.

What is the ‘Feature Film’ phase?

400

In September 2018, USA Today built an AR app to track this weather event.

What is Hurricane Florence?

400

The Amazon Sumerian is this level of complexity in comparison to Facebook and Snapchat AR tools.

What is more complex?

400

Brands want people to do this after they experience AR.

What is share on social media?

500

In November 2009, Esquire magazine featured this actor sitting atop a giant QR code in their ‘Augmented Reality Issue’

Who is Robert Downey Jr?

500

This technology allows AR experiences to be integrated into a web browser instead of the publication’s app.

Mozilla’s WebXR API

500

This portion of Spanchat's users engage with Lenses every day according to Span Inc.

What is over half?

500

The fun experience of AR in retail settings helps users do this afterwards.

What is remember the content better?