eBags uses this to promote their product through their customers' word of mouth.
What is detailed reviews
100
Is word of mouth successful for brand marketing?
YESSSSS.
100
At Constant Contact, the majority of growth comes from where?
What is word of mouth
100
Energizing deals mostly with _______ who are going to talk about your brand/product.
What is people/customers?
100
The title of this book is...
What is Marketing in the Groundswell?
200
eBags relies on who/what to address and fix problems?
Their customers/reviews
200
These three attributes prove the success of what?
a.) it is believable
b.) it is self reinforcing
c.) it is self spreading
What is word of mouth?
200
True or False: If there are small fan forums, your company should create its own forum site.
False.
200
Energizing works well for companies with customers who are....
Enthusiastic about the company and its products.
200
The purpose of this symbol is to group hot topics/thoughts together into a collective timeline where people are talking.
What is the #HASHTAG?
300
What product does eBags specialize in?
What is travel luggage
300
Energizing the base is a powerful way to...
Boost your business!
300
Don't _______ what's already out there. Instead, work with the forum to create a bigger _________.
Don't replicate; instead work with the forum to create a bigger presence.
300
To make a successful community around your product, you must consider the costs of:
Design, moderation, and marketing.
300
An idea, style, or action which spreads (often as mimcry) from person to person via the Internet. (Ex. Planking, Tebowing, "What I really Do," Twerking)
What is an internet meme?
400
The creators of eBags did this to allow an online community relating to luggage to grow and thrive
Created a reviews section.
400
Refers to the act of tapping into the power of word of mouth by connecting with, and turning on your most committed customers.
What is energizing the groundswell
400
Constant Contact's main strategy is to energize by doing this.
What is creating a community/forum (where customers could encourage and support one another)
400
If a company stopped supporting its ratings/reviews, what could happen as a result?
Their site would become stale and less popular, and energized customers would suffer backlash.
400
Pinboard style, photo-sharing website that allows users to create and manage theme-based image collections such as events, interests, and hobbies.
What is Pinterest?
500
How do negative reviews benefit a site like eBags?
Makes the site believable.
500
Name at least one technique for energizing enthusiasts.
One of these:
a.) tap into customer enthusiasm with ratings and reviews
b.) create a community to energize your customers
c.) participate in and energize online communities of brand enthusiasts
500
At ConnectUp, what percentage of customers participated in their community forum?
10%, which was 42,000 who were highly active on the site.
500
Energizing leads to...
EMBRACING its customers (turning them into an integral part of the company's products and processes)