Perception
Process by which people select, organize, interpret, retrieve, and respond to information from the world around them.
What is Perception?
Identifying someone with a group and assuming they share that group’s traits
Stereotype
What is the term for something that incites action and draws forth a response?
What is a Stimulus
Stereotype
Occur when we identify someone with a group or category, and then use the attributes perceived to be associated with the group or category to describe the individual
Uncovering the reasons behind the way stimuli are grouped.
What is interpretation?
The assignment of one’s personal attributes to other individuals.
Projection
The term for the creation of a new behavior by the positive reinforcement of successive approximations to it
What is shaping
Positive Reinforcement
Administration of positive consequences that tend to increase the likelihood of repeating the desirable behavior in similar settings.
Information stored in memory must be _____ in order to be used.
Retrieved
Judging something based on comparison with a recent event or situation
Contrast Effects
What is the process of controlling behavior by manipulating its consequences?
Operant Conditioning
Selective Screening
Lets in only a tiny portion of all the information available.
Letting in only a tiny portion of all the information available.
What is Selective Screening?
Focusing only on details that match your own needs, values, or attitudes
Selective Perception
What is the term for behavior that results in a pleasant outcome is likely to be repeated (Vice Versa)?
What is Law of Effect
Stimulus
Something that incites action and draws forth a response
Cognitive frameworks that represent organized knowledge developed through experience about a given concept or stimulus.
What are schemas?
Finding exactly what you expected to see in a person or situation
Self-Fulfilling Prophecy
Describe the difference between Continuous and Intermittent Reinforcement?
Continuous - Administering a reward each time desired behavior is performed
Intermittent - Rewards behavior periodically
Variable Ratio
Commissioned Salesmen-
A varying number of calls are required to obtain a sale