B. Psychological Models or Theories of Consumer Behavior
C. Informed Design Examples
D. Needs of Customers
F. Miscellaneous ( taken from the abstract, introduction, & summary)
100
This retailer introduced the supercenter store concept in 1988
Who is Wal-Mart?
(page 136 2nd paragraph)
100
_______ is the sense of control or the perception of command experience by a person in a particular environment
What is dominance
100
_____ ___ _______ is required to eliminate subjective design decisions
What is checks and balances
100
What do customers need to employ in response to the demands of the modern consumer?
What is "customer-centric strategy"
100
This chapter is dedicated solely to ________ Retail.
What is supermarket?
200
Traditional grocery retailers compete with each other and _____________
What is Super/ power shopping centers & warehouse/ discount shopping centers?
(page 135 1st paragraph)
200
What are the three often studied emotional dimensions described by Donovan and Rossiter
What is pleasure, arousal, and dominance
200
What were the first two strategies Chain A's managment used to gain a competitive advantage
What is conducted customer surveys, & utilize store layouts.
200
When focusing their effort on improving customer satisfaction, what factors should supermarket retailers take into account?
What is store image, the shopping experience, and changing demands due to consumer lifestyles and food interests
200
What do supermarket retailers rely on design professionals to do?
What is create store enviornments that provide the atmospheres to support their business goals
300
One reason for change in grocery shopping behavior is the increased need for shoppers to optimize their_________
What is time spent shopping
(page 135 in discount retailers)
300
The two primary types of shoppers are those who consider shopping a _____ & those who shop for ______.
What is
Chore/ task & Entertainment/ recreation
(page 141 2nd paragraph)
300
How do supermarket retailers and design professionals avoid costly design mistakes
What is focus on successful store design, collect market data from their customers for specific projects to inform design solutions
300
What causes consumers to travel, even considerable distances, to shop?
What is entertaining store atmosphere
300
Design professionals have an opprotunity to create _______________________________________
What is destinations where customers browse, shop, and spend money
400
What are two elements of success in discount (Box) retail?
One stop shopping
Low prices
Commanding distribution networks
Impressive buying power
(bottom of page 135 in Discount Retailers)
400
How do retailers increase pleasure for recreational shoppers and task-oriented shoppers?
What is creating high arousal enviornments for recreational shoppers and low arousal enviornments for task-oriented shoppers
400
What concept does Chain A lead towards?
What is "power alley" concept
400
What has proven to be successful in retaining customers and increasing sales?
What is new construction and prepetual renovations and expansions to existing store
400
Supermarket retailers ultimate goal is to ______________
What is increase customer satisfaction
500
What is "experimental retailing"
What is a crossover between hospitality management and retail merchandising
500
How can a designer create a successful servicescape
What is creating ambient conditions, spatial layout and functionality; and signs, symbols, and artifacts
500
What is the strategy of Chain B's managment?
What is to hire experienced professionals to create store prototypes which assures the retailer that the needs and desires of its customers will be addressed in design
500
They are passionate about food and flavors and are constantly exploring and seeking eclectic tastes.
Who are "foodies"
500
What is the deliberate purpose of design in retailing
What is to create an enviornment that provides an enjoyable experience causing consumers to make purchases