Distribution
Involves the locations and methods that are used to make products available to customers.
Distribution
Promotions using commercials and infomercials used to reach millions of people every day. It is the best way to reach a number of people quickly. It is expensive and the audience is sometimes too broad.
Television Advertising
A paid form of communication sent out by a business about a product or service.
Advertising
A nonpaid form of communication that calls attention to your business through media coverage. It can be both positive or negative but is free.
Publicity
In direct communication between a buyer and a salesperson, the salesperson tries to influence the prospective buyer’s purchasing decision.
Personal Selling
The routes that products and services take from the time they are produced to the time they are consumed
Channels of Distribution
Promotional materials are sent to target customers through the mail and often get discarded without being read.
Direct-Mail Advertising
Promotions using audio advertisements. It can be effective for small businesses, and listener demographics. The advertiser pays for air time and production costs. Disadvantages are the messages are purely audio.
Radio Advertising
A written statement is meant to inform the media of an event or product.
Press Release
The physical characteristics or capabilities of the product/service
Features
Moves product directly from the manufacturer to the consumer
Direct Channel
In online advertising, the advertiser is charged based on the number of user clicks on the advertisement.
Cost per Click (CPC)
The name/product/service is located where many people can see it. For example; Billboards, Banners & Signs.
Outdoor Advertising
The act of establishing a positive relationship with customers/public.
Public Relations
Buying decisions based on the logical reasoning of customers, customers evaluate alternatives, and purchase after careful thoughts
Rational Buying Decision
(intermediaries) people or businesses that move products between the manufacturer and the consumer
Indirect Channel
Signs on public transportation (bus stops, buses, benches, etc.) that provide information on a business, product/service.
Transit Advertising
In online advertising, the advertiser is charged when a user takes an action that leads to a sale.
Cost per Action (CPA)
A way to keep the name of your business visible. This could include the distribution of goods with your company’s identifying information on it; t-shirts, office supplies, etc.
Self-promotion
Buying decisions based on the desire to have a specific product or service, little time or thought is used when making the buying decision
Emotional Buying Decision
Designed to protect the product from the time between production and consumption. Provides value by minimizing product damage.
Packaging
In online advertising, the advertiser is charged based on the exposure of the message to a specific audience.
Cost per Mil (CPM)
What are the 4 elements in a business promotional mix?
Advertising
Publicity
Personal Selling
Sales Promotion
Sponsoring sports teams or clubs, Donating to local charities, Support work-based programs, Organizing community programs are example of establishing positive ___ ___.
Public Relations
A refund offered to people who have already purchased a product and have to submit qualifying documentation.
Rebate