def.
what is entrepreneurship
the activity of setting up a business or businesses, taking on financial risks in the hope of profit.
what is a market
all the people and organizations that might purchase a product
start up capital
money necessary to start and open a business
what is a business
an organization or enterprising entity engaged in commercial, industrial, or professional activities.
what is a mission statement
sentence describing the purpose of the business.
pro forma financial statements
financial statements based on estimates for future performances
what is a business plan
written statement of goals and objectives for a business.
what is capital structure
the way a business is financed
pro forma balance sheet
reports the assets liabilities and net worth
what is cash flow
is the movement of money into and out of a business
collateral
asset pledged that will be claimed by the lender if loan is not repaid
what is market research
gathering and analyzing information about a business.
assets
items of value a business owns