Theory & A LiL' Bit of Models
Montana took advantage of this theory of behavior change when designing their campaign to reduce driving while intoxicated.
Social Norms
There are six stages in the Stages of Change Model:
____,____,____,____,____,____
precontemplation, contemplation, preparation, action, maintenance, termination
Which frameworks' central thesis was described as: "people move in between states of emotional hot and cold?"
The Behavioral Economics Framework
This theory suggests that the more a person is engaged in a desirable behavior, the greater the chance they will sustain that behavior or take on more/similar behavior.
Self-Perception Theory
This theory would suggest that a goal such as “Consume less sugar” is less achievable than “Eat less than 25g of sugar each day.”
Goal-Setting Theory
These three theories are identified as being the most beneficial to consider in building out step 5 of a social media campaign (setting behavior goals and objectives)
self-control theory, goal-setting theory, self-perception theory
The Health Belief Model "states that the perception of a personal health behavior threat is itself influenced by at least three factors." Those three factors are:
health values, vulnerability, consequences
____ are concrete tactics that can inspire and improve public policy.
Nudges
This theory describes the process by which an innovation is communicated through certain channels over time among members of a social system.
Diffusion of Innovation Theory
This group perceives the spread of a product and goes along with it out of a need to match and imitate.
early majority
Daily Double:
Where was the Community Readiness Model developed and what did they say it could be used as?
Tri Ethnic Center at Colorado State University
- "Both a research tool to assess levels of readiness across a group of communities or as a tool to guide prevention efforts at the community level"
According to the textbook, the service-dominant logic model is equivalent to the ______ (part of the 10-step social marketing model)
core product
How is the Science of Habit Framework useful to social marketers?
- Opportunities to "manufacture" new habits
- Embedding a new behavior into an existing habit
According to this theory, people’s behavior is influenced most by what they perceive to be normal or typical.
Social Norms theory
These two groups, as defined by the Diffusion of Innovation theory, should be targeted first by social marketers.
Innovators and Early Adopters
Daily Double:
This theory suggests that the best predictor of a person’s behavior is his or her intention to act, and was later expanded to include the individual’s perceived self-efficacy.
Theory of Reasoned Action / Theory of Planned Behavior
"The ecological approach places significant importance on the role of supportive environments." Four that are typically cited are: ____, ____, ____, & _____. Give an example of each that were provided in the text.
- Individual Factors (demographics, personality, genetics, skills, religious beliefs)
- Relationship Factors (friends, families, colleagues)
- Community Factors (schools, work sites, health care organizations, media)
- Societal Factors (cultural norms, laws, governance)
In the Carrots, Sticks, and Promises Framework: What do the carrots, sticks, and promises actually represent (respectively)?
The Carrots- Marketing
The Sticks- Law
The Promises- Education
This theory implies that a social marketer should only focus on changing one undesirable behavior at a time.
Self-Control Theory
The Social Norms Theory uses this term to describe the individual’s standards for his or her own behavior.
Personal Norms
Who created the Hierarchy of Effects Model in the early 1960s?
Robert Lavidge and Gary Steiners
The Hierarchy of Effects Model suggests there are six steps that a potential customer experiences. Name the six steps in order starting from the first point to the end state.
- Awareness,
- Knowledge,
- Liking,
- Preference,
- Conviction,
- Purchase
Who "Shook" the world of Social Marketing when they wrote the article in the Journal of Marketing in October 1999 titled "Carrots, Sticks, and Promises: A Conceptual Framework for the Management of Public Health and Social Issue Behaviors"
Michael Rothschild
Benefits = or > Cost
Exchange Theory
“In our house,violence has no place” and “We are a team against violence” are two examples from the West Africa anti-violence campaign that draw from this theory.
Social Norms Theory