Chapter 10
Multiplying the reach by the frequency, expressed as a percentage, provides the estimated total potential audience.
what is gross rating points
Sales people ask people if they want to buy related products.
what is suggestion selling
An idea for achieving marketing objectives that an be put into action
what marketing strategy
evident or obvious
what is
patent
people who risk their time, money, and other resources to start and manage a business
what is Entrepreneurs
Occurs when an individual or business provides products, services, or financial support for a sports team or an event.
what is sponsorship
Contacting potential customers at random without researching the customers needs first
what is cold calling
A tv series that has a different cast setting and story line each season
what is Anthology series
fee paid to playwrights for the rights to produce their play
what is
royalty payment
a document which outlines goals and strategies and shows the star up and growth of a business
what is business plan
The blending of the promotional elements of advertising, sales promotion, publicity, and personal selling.
what is promotional mix
Names of perspective customers who have shown interest in the product or service and or meet the definition of target market
what is leads
A specific description of the unique qualities of products marketing mix
what is positioning statement
A work that closely imitates the style or content of another with the specific aim of comic effect and/or ridicule.
what is
parody
a business owned and managed by a single individual
what is Sole Proprietorship
Formed by the interaction of the event, the sponsors, and the fans.
what is event triangle
Registered businesses that legally buy and sale tickets to a variety of entertainment events and guarantee ticket authenticity.
What is ticket brokers
All of the products a company has a agile for customers
what is product portfolio
the exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.
what is copyright
allocates a certain amount of money to each employee that can be spent on benefits
what is cafeteria plan
Interactions with customers through festivals, tours, or licensed merchandise to retain satisfied customers.
what is Experiential Activations
Special ticket prices offered to members of a group when tickets are purchased in large quantities, such as 15 or more.
What is group packages
a chart displaying the tasks, groups or individuals responsible for completion of the tasks, and the due dates or timelines
what is Project Matrix
intangible creative work that is embodied in physical form and includes copyrights, trademarks, and patents
what is intellectual property
A specific time frame during which a new hire can prove his or her worth on the job before he or she becomes permanent.
what is probationary period