category 1
Channel length
The total number of channel members in a channel of distribution
Distribution intensity
The level of market exposure a certain distribution pattern achieves (refers to intensive, selective, and exclusive patterns)
Risk
The possibility of loss or failure
Promotion
A marketing function needed to communicate information about goods, services, images, and/or ideas to achieve a desired outcome
Vertical conflict
A type of channel conflict that occurs between channel members at different levels within the same channel
Goods
Tangible objects that can be manufactured or produced for resale
Pricing
A marketing function that involves determining and adjusting prices to maximize return and meet customers’ perceptions of value
Economy
The system in which people make and spend their incomes
Feature
A fact about or characteristic of a product
Sales promotion
Promotional activities (other than advertising, personal selling, and publicity) that stimulate customer purchases
Tangible objects that can be manufactured or produced for resale
Goods
The people who make or provide goods and services
Producers
The system in which people make and spend their incomes
Economy
A fact about or characteristic of a product
Feature
Promotional activities (other than advertising, personal selling, and publicity) that stimulate customer purchases
Sales promotion
The total number of channel members in a channel of distribution
Channel length
The level of market exposure a certain distribution pattern achieves (refers to intensive, selective, and exclusive patterns)
Distribution intensity
The possibility of loss or failure
Risk
A marketing function needed to communicate information about goods, services, images, and/or ideas to achieve a desired outcome
Promotion
A type of channel conflict that occurs between channel members at different levels within the same channel
Vertical conflict
An organization’s portion of the total industry sales in a specific market
Market share
The rivalry between two or more businesses to attract scarce customer dollars
Competition
A marketing function that involves determining and adjusting prices to maximize return and meet customers’ perceptions of value
Pricing
Marketing element focusing on considerations in getting a selected product in the right place at the right time
Place (Distribution)
A customer or a potential customer who has an unfulfilled desire and is financially able and willing to satisfy that desire
Market