Account
Multi complex account, works across regions
What is a Herc + Account
Comprehensive, high level plan designed to achieve long term future state.
What is a Stratergy
Local territorial based, optimizes local penetration, supports all projects in their territory.
What is a TSR
Multi district/regional account with revenue of $500k - $2m
What is a Select Market Account
The maneuvers that make the strategy happen
What is Tactics
Portfolio based, district based with mid-market and national. Executes national strategies supporting project coverage through channel management
What is a SAR
Direct interactions, high standards, clear expectations are all examples of this.
What is account coverage
Roll out of multi office locations to the field
What is a Salesforce campaign
Portfolio based, all Herc+ accounts, executes national strategy for the customer. Works across regions and nationally.
What is a SAM
Involves understanding and integrating multiple dimensions of customer relationships and interactions to create a comprehensive, actionable picture.
What is Holistic view ?
A specialized custom team to field orders from the customer
Who are Customer Care team
Portfolio based, large national complex fortune 500, ENR top 400 & ENR top 600 customers, covers customer holistically and nationally, develops GTM strategy for the customer, channel managers strategy through
What is a NAM
Collaboration with customer to identify and solve for
pain points, Build value-based solutions for stronger and long-term position, Secure mutual commitment with customer to secure
proper position, Opportunity for growth
What is positioning
Helps support trade shows providing booth materials and custom brocures.
Who are the marketing department
Portfolio based, covers large complex customers with revenues in excess of $20m, focus on 1-3 accounts, develops GTM strategy and channel manages strategy.
What is an EAM