What is channel marketing
___________is expanding your sales force while still sticking with a customer-based mindset
Channel marketing
______ refers to selling products directly to the consumer in a non-retail environment. Instead, sales occur at home, work, online, or other non-store locations.
Direct selling
_______ is all about execution. If the channel can’t execute, revenue goals won’t be achieved and customer satisfaction is likely to be low.
Channel readiness
Mc_____ uses a distribution channel
Mcdonalds
For a jewelry seller selling their products on a TV or YouTube ______ channel in addition to their website, will allow them to reach more potential customers.
shopping
The _____, also known as the distributor, acquires goods from a manufacturer, farmer or miner, holds them in a distribution center and then sells them to retailers.
wholesaler
Your job is to keep that focus on your brand.
Online N___ has a lot to do with the channel management function because so many people buy N_____ merchandise online
Which P is channel marketing on the marketing mix
Place
____ distribution describes a wide variety of marketing arrangements by which the manufacturer or wholesalers uses more than one channel simultaneously to reach the end user
Dual
you must recruit ________. the partners will often align themselves to those who make it easier for them to grow their own business.
the right partners
From its direct and channel pricing strategy to its retail and online storefronts, A____ sells its products like no other company in the consumer electronics space
Apple
What do most manufacturers use to sell their product
a Marketing Channel
_____ channels distribution where products are moved from the consumer back to the producer. The two most frequent examples of this are recycling and product recalls.
reverse
Beyond guidelines on which markets you're targeting and what you desire in a partner, pre-____ for the materials you'll need to develop.
plan
S_____’s consumer electronics and mobile solutions market distribution channels, and how critical they are to its success.
Samsung
Channel marketing focuses on the distribution of products from the manufacturer to the consumer.
A marketing channel where intermediaries such as wholesalers and retailers are utilized to make a product available to the customer is called an_____ channel.
indirect
Provide the right sales and ______ material.
marketing
Ad____ uses marketing channels of distribution in which they are direct and indirect channels
Adidas