The Nature of Social Responsibility
Marketing Ethics
The Nature of Marketing Ethics
Improving Marketing Ethics
Incorporating Social Responsibility and Ethics into Strategic Planning
100

_________ refers to an organization’s obligation to maximize its positive impact and minimize its negative impact on society.

What is social responsibility?

100

This dimension of social responsibility involves principles and standards that define acceptable conduct in marketing.

What is marketing ethics ?

100

Finish this statement: "Most firms do not attempt to change an individual’s personal ethics but try to hire employees with........"

What is good character?

100

What is the rest of this analogy.. "bad apple- bad.....".

What is barrel?

100

According to your book, this is "judgments about what is right or wrong in a particular decision-making situation"

What is ethics

200

__________________ activities can generate positive publicity and boost sales.

What is socially responsible?

200

It can take _____________ to rebuild trust with your customers once it is lost.

What is a lifetime?

200

According to your book, this had the highest rate of observed misconduct in the US workforce.

What is Lying to employees ?

200

Do no harm is the first norm of the....

What is the Code of Ethics of the American Marketing Association?

200

There is a picture of this company in your book for this section.

What is Seventh Generation ?

300

This company is #6 on the list “100 Best Corporate Citizens 2025”

What is The Hershey Company?

300

We discuss consumer misbehavior and ethical issues associated with this misconduct in_____________.

What is Chapter 7?

300

Organizational (corporate) culture is described as......

What is shared beliefs, values, traditions, and behaviors of an organization?

300

“The company told me to do it” is _____ as a legal excuse.

What is unacceptable?

300

A direct association exists between corporate social responsibility and customer satisfaction, profits, and this.

What is market value?

400

This popular celebrity was featured on a campaign by American Airlines and Stand Up to Cancer to support cancer researc.

Who is Mandy Moore?

400

In a survey of 1,000 consumers, this percentage trust the brands they use.

What is 34%?

400

Therefore, shared ethical values and compliance standards are required to prevent this from desired ethical conduct.

What is deviation?

400

What organization gave us the statistics on Retaliation against Whistle-Blowers in this section?

Who is Ethics and Compliance Initiative Inc (ECI)?

400

These two examples are giving in the book when it discussed "Many of society’s demands impose costs."

Smoking/Cigarettes and Gas/Gas Station

500

In 2010, 3m had how many hours in service for its 3Mgives program that contributes to education, community, and the environment 

What is 187,000 hours?

500

It is essential for all companies that work with global suppliers to adopt a ____________________.

What is Global Supplier Code of Conduct?

500

These two things may influence whether an individual becomes opportunistic and tries to take advantage of situations unethically .

What are individual factors and organizational culture

500

These two people titled “Bad Apples in Bad Barrels: A Causal Analysis of Ethical Decision Making Behavior,”  that is referenced in this section.

Who are Linda K. Trevino and Stuart Youngblood

500

Why do many managers  not believe ethics and social responsibility need to consider them in the strategic planning process?

What is, because they are not viewed as organizational performance issues