Chapter 1 Jeopardy

1-1

100

1. Marketing involves which of the following a. advertising b. transporting products c. taking surveys d. all of the above

d. all of the above

200

2. A business with a limited marketing role is a. a retailer b. a farmer or rancher c. a physician’s office d. none of the above has a limited marketing role

c. a physicians office

300

3. Which of the following is the best description of an important goal of marketing? a. satisfying exchanges b. profitable distribution c. creation of new products d. attention-getting promotions

d. attention-getting promotions

1-2

100

1. In which business function are consumers most likely to be involved? a. production b. accounting c. marketing d. operations

c. marketing

200

2. Exchanging products or services with others by agreeing on their values is known as a. Specialization of labor b. Marketing c. Developing a money system d. bartering

d. bartering

300

3. The ongoing activities designed to support the primary function of a business and to keep a business operating efficiently are known as a. Operations b. Management c. Accounting and finance d. merchandising

a. Operations

400

4. The management function of a business involves ________, ________, and __________ the plans and activities of a business.

developing, implementing, and evaluating

1-3

100

1. True or False: Marketing has not always been viewed as an important part of business.

True

200

2. Which of the following is true about conditions facing businesses in the early 1900’s? a. Transportation of products to consumers was quite easy. b. Consumers had many choices of products on which to spend money c. Businesses were mostly concerned about producing products that customers could afford and would purchase. d. All are true

c. Businesses were mostly concerned about producing products that customers could afford and would purchase.

300

3. Using the needs of customers as the primary focus during the planning, production, pricing, distribution, and promotion of a product or service is known as the marketing a. Mix b. Concept c. Philosophy d. Approach

b. Concept

400

4. Which of the following is not one of the marketing mix elements? a. Product b. Distribution c. Price d. Planning

d. Planning

1-4

100

1. In an era in which the marketing efforts of a business were devoted to distribution, the business was said to have a a. Marketing department emphasis b. Sales emphasis c. Production emphasis d. Marketing concept emphasis

b. Sales emphasis

200

2. Relationship Marketing is good for a business because it a. Reduces costs b. Increases profits c. Develops long-term customers who continue to purchase from the company d. All of the above

c. Develops long-term customers who continue to purchase from the company

300

3. An approach to customer service that gives employees the authority to solve many customer problems is a. The marketing concept b. Relationship marketing c. Employee empowerment d. Social responsibility

c. Employee empowerment

400

4. True or False: Because businesses have become more concerned about profits and competition, marketing is less important today then it was in the past.

False