1-1 What is Marketing
1-2 Business Needs Marketing
1-3 Understanding The Marketing ConceptEnter Category
1-4 The Changing Role Of Marketing
Miscellious
100
marketing planning , product and service management , distribution , pricing , promotion, selling , marketing information magagement , financing , risk management
what are the nine marketing functions ?
100
merchandising
When offering products produced or manufactured by others for sale to customers is known is ?
100
True
True or False marketing has not always been viewed as an important part of business
100
reduces costs
Relationship marketing is good for business because it
100
import export offices
What is business directly involved in marketing is
200
Communicating information to prospective customers through advertising or through other promotional methods
What is Promotion ?
200
operations
which business function are consumers most likely to be involved
200
product is anything offered to a market by the business to satisfy needs
What is product ?
200
employee empowerment
What is an approach to customer service that gives employees the authority to solve many customer problem is
200
it provides sercurity for products
what does risk management provide
300
Advertising , Taking surveys , transporting products
what does marketing involve
300
batering
Exchanging products or services with others by agreering on their values is known as ?
300
Distribution
a place that includes the locations and methods used is to make production is ?
300
focuses on developing loyal customers who continue to purchase from the business for a long period of time
What is relationship marketing
300
financing provides assistance to customers
What is financing
400
A Retailier
what is business with limited marketing role is
400
the functions and plans that manages financial resources and maintains records
What is accounting and finance
400
Price
what is the term for amount that customers pay and the methods of increasing
400
the marketing concept has directed the efforts of many businesses for nearly 40 years
What is the marketing concept
400
is a location where people bring products to be conveniently exchanged
What is central market ?
500
Profitable distribution
which is the best description of an important goal of marketing
500
Production
What is the function that creates or obtains products or services for sale
500
it includes information communicated to encourage customers to purchase and in crease satisfaction
what does promotion include
500
1950s
What marketing depratment emphasis where found in the what ?
500
primary function of a business and keep it operating effciently are known as operations
what involves operations ?