Marketing Mix
Define Product in Marketing Mix
What a business offers customers to satisfy needs.
Define Channel Management
The best way to get a company's product or service to customers.
What is sports marketing
involves using sports to market products
Define Entertainment
Involves some form of performance or entertainment that consumers can purchase.
Its the affection and passion tied to emotion to compel consumers to purchase a product.
Define Distribution on marketing mix
The locations and methods used to make products available to customers.
Price Management
Establishing and communicating to customers the value or cost of a good or service.
What is demographics
shared characteristics of a group, age, marital status, gender, ethnic background, income, and education.
Define Streaming Media
Entertainment that is viewed or listened to as soon as it is received.
Why would an actor or actress who is well established take less money to be a part of a movie/series?
To gain more fans and recognition.
Define the Price of the marketing mix
The amount that customers pay for products.
Define Market Information Management
Gathering and using information about customers to improve business decision-making.
Define Gross impressions
The number of times per advertisement, game, or show that a product or service is associated with an athlete, team, or entertainer.
Define Entertainment Ratings
A system based on viewers, reviews, and surveys to determine a product's value.
Ambush Marketing is when a company deliberately confuses consumers on who the actual sponsor is of an official event. Example: Pepsi is the official sponsor of the Super Bowl. How would Coca-Cola perform Ambush marketing?
Coca-Cola can display advertisements during the Super Bowl or engage in special events outside the actual Super Bowl event.
Define the promotion of the marketing mix
The ways to make customers aware of products and encourages them to buy
Define Product/Service Management
Design, develop, maintain, improve, and acquire products or services to meet customer needs.
Define Sports Market timing
Marketing based on the team's success/record. Production/advertisements increase when a team is winning.
What is the marketing mix for Disney
Products - Movies, toys, merchandise, amusement parks.
Price - varies across different items
Promotion - ads, stores, social media, streaming platform
Distribution - streaming service, brick and mortar
How are demographics changing traditional sport sales?
The younger generation of people age 14-18 are more attentive to streaming entertainment shows, influencers, video games, or extreme sports. Viewership for football and baseball is down compared to other demographics in this age range for generation.
Critical Thinking - Describe the marketing mix for MLB's World Series.
Product - World Series event, shirts, hats, streaming event virtually.
Price - Increased ticket prices, food prices, and lodging due to the timing of the event to attend.
Promotion - TV, radio, social media ads, brand partnerships, contest giveaways, sponsorship,
Define Market Planning
Analyzing markets that a company wants to serve and determining how to compete with other products.
Define Sports Marketing Emotional Value
Affection and passion to influence ticket sales, and merchandise.
What is the Marketing mix for Hulu
Product - Streaming service
Promotion - In combination with ESPN/Disney advertising online through streaming service commercials, or TV ads, or other streaming services on, Instagram, Facebook.
Pricing - Comparable to YouTube TV, and differentiates from Peacock, paramount, and Apple TV.
Distribution - Online through mobile applications and TV applications.
What was the most influential marketing commercial of all time? Four options can be correct.
Apple - 1984 superbowl ad
Nike- 1988 Just do it ad
Coca-Cola - 1971 Id like to buy the world a coke ad
Old Spice - 2010 " the man your man could smell like" ad