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What is Marketing
Functions of Marketing
Functions of Marketing 2
Economic Utilities
Careers in Marketing
100
The kinds of things you can touch or hold in your hand.
What are goods.
100
Communicating with potential customers to inform, persuade, or remind them about a business’s products.
What is promotion.
100
Deciding how much to charge for goods and services in order to maximize profits.
What is pricing.
100
Having a product where customers can buy it.
What is place utility.
100
The job opportunities in this area are shrinking.
What is production.
200
Tasks performed for a customer.
What are services.
200
Getting the money that is necessary to pay for the operation of a business.
What is financing.
200
Deciding where and to whom products need to be sold in order to reach the final user.
What is distribution.
200
Having a product available when customers want them.
What is time utility.
200
The basic skill of working with others.
What is teamwork.
300
Goods and services, both of which include monetary value.
What are products.
300
Providing a customer with the goods and services they want.
What is selling.
300
Offering credit to customers.
What is financing.
300
Communicating with the consumer.
What is information utility.
300
These benefits often include health insurance, sick days, or a company car.
What are fringe benefits.
400
The process of developing, promoting, and distributing products to satisfy customers’ needs and wants.
What is marketing.
400
Getting the necessary information to make sound business decisions.
What is marketing-information management.
400
Showing that the company is socially responsible.
What is promotion.
400
Changing raw materials or putting parts together to make them more useful.
What is form utility.
400
Employees at this skill level have good management and marketing skills.
What is a marketing supervisor.
500
Takes place every time something is sold in the marketplace.
What is an exchange.
500
Obtaining, developing, maintaining, and improving a product or a product mix in response to market opportunities.
What is product/service management.
500
Involves the systems that track products so that they can be located at any time.
What is distribution.
500
The exchange of a product for some monetary value.
What is possession utility.
500
The proportion of the U.S. workforce involved in marketing activities.
What is one-third.