Marketing & PR
What theory connects trust, loyalty, and shared values in relationships?
Commitment-Trust Theory
What theory describes people as either pawns or origins of action?
Theory of Personal Causation
Name one online platform a health org might use to share info
What is two-way symmetrical communication?
A balanced communication model promoting mutual understanding between an organization and the public.
What theory emphasizes mutual respect between leaders and employees?
Motivation-Hygiene Theory
What does “targeted health communication” mean?
Specific demographics or communities.