Chapter 10 Terms
The route a product follows and the businesses involved in moving a product from the producer to the final consumer.
What is the channel of distribution?
The reasons consumers decide what products and services to purchase.
What are buying motives?
What is consumer decision-making process?
Products move from the producer straight to the consumer with no other organizations participating is this process. (10.3)
What is a direct channel of distribution?
This is a topping found in burgers that I enjoy putting on my pizza when I order from pizza corner.
What are pickles?
Finding solutions to problems through carefully designed studies involving consumers.
What is marketing research?
The blending of marketing elements.
What is marketing mix?
The money a customer must pay for a product.
What is price?
A set of promotional activities designed to obtain sales in the retail setting.
What is merchandising?
This is my favorite type of ice cream.
What is chocolate?
The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
What is marketing?
Direct individualized communication with prospective customers to assess their needs and assist them in satisfying those needs with appropriate products and services.
What is personal selling?
A specific group of consumers that have similar wants and needs.
What is a target market?
These are reasons to purchase based on feelings, beliefs, and attitudes. (10.1)
What are emotional buying motives?
What is my meniscus?
A company's plan that identifies how it will use marketing to achieve its goals.
What is a marketing strategy?
The locations and methods used to make a product or service available to the target market.
What is distribution?
The final business organization in an indirect channel of distribution for consumer products.
What is a retailer?
Any paid form of communication through mass media directed at identified consumers to provide information and influence their actions.
What is advertising?
This is my 2nd favorite candy behind Reeses
What is a twin bing?
Intangible activities that are consumed at the same time they are produced.
What are services?
Any form of communication used to inform, persuade, or remind.
What is promotion?
The exchange of information so there is a common understanding by all participants.
What is effective communication?
One of these collects information by recording the actions of consumers rather than asking them questions. (10.2)
What is an observation?
This person was my favorite basketball player growing up.
Who is Kobe Bryant?