Chapter 10
the set of firms that supply the raw materials, components, parts, information, finances, and expertise needed to create a product or service
Upstream Partners
using intermediates creates greater efficiency in making goods available to targeted markets while also
reducing the number of channel transactions
example of horizontal conflict
holiday inn
made of the companies, suppliers, distributors, and customers who partner with each other to improve performance
value delivery network
name two of the key functions preformed by members of the marketing channel
information, promotion, contact, matching, negotiation
example of horizontal marketing system
Hulu being owned by fox, Disney-abc, and Comcast
focuses on the sense and respond view of the market
demand chain
what is the difference between direct and indirect marketing channels
direct marketing channels involve producers selling the product right to the the consumer, while indirect marketing channels involve intermediaries
leadership is assumed through the size and power of one or few dominant channel members
Administered VMS
True or false, international distribution channel does not face complexities designing their channel ?
False
Which criteria can adapt to environmental changes?
adaptability
Is a strategy which they stock their products in as many outlets as possible
Intensive distribution