Show:
Product
Branding
Chapter 10
Packaging
100
anything of value to your customes
What is product
100
Apple is and example of what
What is Brand Name
100
What Company Reduced their carbon shoe print by redesigning their shoe boxes
What is Puma
100
is the one a consumer uses, such as a toothpaste tube
What is Primary Package
200
Complete set of products offered by a firm
What is Product mix
200
Worlds most popular brand
What is Coca-Cola
200
Cheetos Lip Balm was an example of what
What is Brand Dilution
200
Provides information to consumers
What is Label
300
Adding new product lines to capture new or evolving markets and increasing sales
What is Increase Breadth
300
Occurs when a consumer buys the same brand's product or service repeatedly over time.
What is Brand Loyalty
300
What did Aquafina call their new eco friendly bottles
What is Eco-Fina
300
Is primary Federal Agency that reviews food and package labels.
What is Food and Drug Administration
400
Core Customer Value, Actual Product and Associated Services/ Augmented Product are all associated with
What is Product complexity
400
The set of assets and liabilities linked to a brand that add to or subtract from the value provided by the product or service.
What is Brand Equity
400
The Frame of the Trek Madon 6 series bicycle is guaranteed for the lifetime of the original owner. This is an example of what?
What is the augmented product
400
Some companies have up to what percentage of their product cost in packaging
What is 75%
500
Common Beverages, bread or soap are examples of what type of product
What is Convenience products
500
Contractual arrangement where one firm allows another firm to use its brand for a fee
What is Brand Licensing
500
What Finland Company was the 5th most recognized brand in the world
What is Nokia
500
In 1914 the U.S Government passed this law ensuring that companies would not falsely advertise
What is Trade-Commission Act of 1914