Introduction
Types
Functions
Careers and Challenges
Miscellaneous
100

Who founded the first agency dedicated to representing professional athletes?




Who is Mark H. McCormack

100

In which category of sport management and marketing agencies are WME/IMG, Octagon, and Wasserman Media Group?

full service

100

________________ are often aimed at children or adolescents who have the qualities, abilities, and potential to become consumers in the future. 

Grassroots programs

100

List four current challenges facing sport management and marketing agencies.

uncertainty in client base, in-house versus outsourcing, conflicts of interest, mergers and acquisitions, and labor unrest

100

works on behalf of the client to sell rights, assets, or other inventory for commercial benefit and performs services such as securing endorsement opportunities, personal appearances, product placements, book contracts, movie and television roles, interviews and feature stories, and video game presence

What is the involvement of a sport management and marketing agency in sponsorship and licensing solicitation for a professional athlete

200

What was the first sport management and marketing agency?

What was the International Management Group

200


__________ agencies are those that fall between the expansive scope of work performed by full-service agencies and the narrow scope of work undertaken by specialty agencies.

General

200

provides consultative services to the client regarding business, marketing, and promotional decisions to best meet the client's objectives; consults about solicitation and securing corporate sponsorships; and identifies properties that may assist the client in achieving corporate goals and objectives

What is the involvement of a sport management and marketing agency in strategic planning and management.

200

True or False: Sport management and marketing agencies often hire mid-level employees who have just completed their college degrees. 

False

200

represents a client in contract discussions, which could be between a player and a team, a corporate sponsor and a media company, a corporate sponsor and an athlete, or other combinations of parties

What is the involvement of a sport management and marketing agency in contract negotiation.

300

A sport management and marketing agency is a business that acts on behalf of an __________ involved in the sport industry.

What is an entity

300

Who is the sole client of an in-house group?

Themselves

300

According to the text, sport management and marketing agencies can provide up to eight services for their clients. Name four of them

1. strategic planning; 

2.sponsorship and licensing solicitation;

3. event creation, management, and marketing; 

4.contract negotiation; 

5.marketing activation; 

6.content development;

7. financial/investment planning; 

8. research and evaluation

300

a ___________ agency is one that specializes in a specific type of service or caters to a specific stakeholder clientele

specialty

300

performs services such as turnkey hospitality, event and experience management, promotional coordination, and licensing and merchandising

What is a sport management and marketing agency's involvement in hospitality management services.

400

What forms can a sport entity or client take

person, corporate brand, media company, property (e.g., an event, a team, a university, a venue), and concept

400

The term __________ refers to a program or product that the vendor executes without further involvement from the client

Turnkey

400

performs services such as developing and producing programming for cable, satellite, and pay-per-view television and social, digital, and mobile media to maximize revenue opportunities

What is the involvement of a sport management and marketing agency in content development. 

400

the candidate's potential, which is generally determined by his level of preparedness for the interview; his eagerness to contribute and be part of a team; his flexibility to work off hours and weekends; and his perceived demeanor or cultural fit within the organization as a whole

What is critical considerations for en entry-level position

400

performs research and evaluation to justify the cost, value, and relevance of a program to the company involved with the product or agency

what is the the involvement of a sport management and marketing agency in research and evaluation.

500

What actions may be undertaken on behalf of a sport entity or client?

representation, negotiation, sales, licensing, marketing, management, strategy, experiential activation, content creation, and measurement

500

Associating the name of a sponsor with the name of an event or facility in exchange for cash or other considerations is referred to as __________.

entitlement

500

manages, activates, and markets tournaments, festivals, bowl games, and other sport and lifestyle special events; performs services such as tournament operations, hospitality and entertainment, sponsorship and ticket sales, licensing and merchandising, content production, public relations, and promotion; and creates innovative experiential events to engage fans and entice them to become consumers and product advocates

What is the involvement of an event management and marketing agency in event creation, management, and marketing

500

(Functions) designs programs to involve participants in activities and events targeted to certain demographic groups and ethnic markets

What is the involvement of a sport management and marketing agency in grassroots marketing programs. 

500


__________ are individuals or groups responsible for controlling the flow of proposals or solicitations to the decision maker

Gatekeepers