Kinds of Visual Arguments
Ways Visuals Persuade
Understanding Visuals
Right and Wrong in Visuals
Visuals in Ads and Media
100

What are visual aids?

Pictures or graphics used with words to make a stronger point.

100

What is exaggeration?

This technique shows features in a funny or exaggerated way, like in political cartoons

100

What is symbolism?

The study of symbols and their meanings in visuals.

100

What is honesty?

When a picture changes reality to make a point, it can break this trust.

100

What is using endorsements?

This uses trusted people or famous faces to make a product look better.

200

What are symbolic images?

These images use simple symbols or signs to represent big ideas.

200

What is layout?

Placing things in a way that makes you look at one part first

200

What is the audience?

Looking at who the visual is meant to affect or speak to

200

What is scare tactics?

Using scary images to make people worried or scared is this type of ethical issue.

200

What is making things look better?

Ads often make products look better than they actually are, using this trick.

300

What are challenging visuals?

Pictures or art that try to make us question usual beliefs or norms.

300

What is the focus?

The main part of an image that grabs your attention.

300

What is emotion or feeling?

The part of a visual that aims to make you feel a certain emotion.

300

What is truthfulness?

This looks at how truthful visuals should be when showing facts.

300

What is brand identity?

Companies use the same colors and designs to create this for their brand