A paid form of commenication delivered by a product maker or seller to consumers.
What is advertising?
100
A sports or entertainment writer, who then commits it to paper for a fee.
What is a ghost-writer?
100
Occurs when advertising loses its effectiveness due to overexposure or poor message quality.
What is wear out?
100
All revenues received and all expenses incurred over a specific period of time.
What is income statement?
100
When an unknown person or event is propelled into the spotlight by the fans.
What is grass-roots effort?
200
A product is integrated into the plot of a movie or television show.
What is product placement?
200
Common characteristics of a group, such as age range, marital status, gender, ethnic background, income level, and education level.
What is demographics?
200
The theme of an ad
What is tagline?
200
The business is legally responsible for damages and might have to pay for the medical costs and other losses suffered by an injured person.
What is liable?
200
Is responsible for maintaining relations with the public and news media, generally issue a statement.
What is publicist?
300
An in-person, face-to-face communication between a seller and a customer.
What is personal selling?
300
The amount of money indiciduals have available to spend after paying for the necessities of life and other fixed expenses, such as housing and car payments.
What is discretionary income?
300
The number of times the targeted customer is exposed to the media.
What is frequency?
300
The amount of money remaining from revenues after all expenses are paid.
What is profit?
300
The arm of promotion that tries to create a favorable public opinion for an individual or organization.
What is public relations?
400
Any unpaid media attention, both negative and postive, about a business and its products, services, or events.
What is publicitiy?
400
Ways to make customers aware of products and encourage them to buy.
What is promotion?
400
The number of people in the target market expected to receive the message through the chosen medium, is a factor in setting the media strategy.
What is reach?
400
Number of viewers the programming attracted.
What is rating?
400
Offer short-term discounts to distributors and retailers for selling or participating in the promotion of a product.
What is trade allowances?
500
Additional incentives offered for a limited time to encourage consumers to buy a product.
What is sales promotions?
500
What a business offers customers to satisfy needs.
What is product?
500
Choosing the media that will bring the most effective advertising message to the targeted consumer.
What is media strategy?
500
A promotion where a few online mentions turn into a real buzz about a movie and propel it into a mega hit.