Chapter 11 Advertising
The purchase of spaces for particular goods to appear in a tv show,movie or music video.
WHAT IS PRODUCT PLACEMENT?
a derogatory term that, in journalism, is sometimes applied to a public relations agent
what is flack
Cultural imperialism is this.
What is Domination of the global market by a specific culture?
The idea that heavy television viewing leads individuals to perceive reality in ways that are consistent with the portrayals they see on television.
What is Cultivation Effect?
Newspapers loved space brokers for this reason
What is they always paid for space upfront?
Controlled publicity BOUGHT by a company vs controlled publicity that shapes the IMAGE of a person or company
What is the difference between advertising and public relations
Direct payment is this.
What is Involves media products supported primarily by consumers who pay directly for a book, movie etc?
Cultural studies is this.
What is how people make meaning, apprehend reality, articulate values, and order experience through their use of cultural symbols?
A market research strategy that divides consumers into types and measures psychological factors, including how consumers think and feel about products.
What is Vals?
The act of creating fake grassroots support for an issue to make it appear popular
What is Astro-turf lobbying
Indirect payment is this.
What is media products supported primarily by advertisers?
Propaganda analysis is
What is the study of propaganda’s effectiveness in influencing and mobilizing public opinion?
A catchy phrase that attempts to promote or sell a product by capturing its essence in words
What is slogan?
People who sought to advance a client’s image through media exposure
Who are Press Agents?
Corporate regulations meant to increase company competition where introduced in this time frame.
What is between 1890 and 1950?
The uses and gratifications model is this.
What is a mass communication research model, usually employing in-depth interviews and survey questionnaires, that argues that people use the media to satisfy various emotional desires or intellectual needs?
A FAMOUS PERSON TESTIMONIAL is this
What is a company uses a famous person to advertise their products?
An individual that took Jumbo the elephant across the Brooklyn Bridge as a publicity stunt.
who is P.T. Barnum?
Pixar makes a movie, Disney sells merchandise, and
Ubisoft makes a game, is an example of
What is synergy?
The name of Walter Lippmann’s book
What is Public Opinion (1922)