Types of Persuasive Messages
What is an idea message?
Changing Opinions
What is Ethos?
Trust
What does marketing do first?
Builds Intrest
How do you make an argument stronger?
Use evidence
Why is audience important?
They decide if it works
What is a Claim?
Asking for a Fix
What uses Logic?
Logos
Why use Marketing?
to attract buyers
Why use examples?
To explain clearly
What makes a message better?
Focusing on the reader
When to Use Direct Style?
when simple or expected
Which Builds Credibility?
Ethos
What is a Feature?
Something the product has
What improves trust in a message?
proof
What helps with planning?
research
What is a request for action?
Asking Someone to do Something
Which is Emotion?
Pathos
What does sales do?
Tries to close a deal
What should you avoid in logic?
Mistakes
Who should your message focus on?
The reader
When to use Indirect style?
When sensitive
Which Is Facts?
Logos
What is a selling point?
Product feature
What is a metaphor?
a comparison
What should you study first?
your audience