Marketing strategies
What marketing strategy involves centering marketing around people and their needs?
People Marketing
CRM stands for...
Customer relationship management
What is our professor's name?
Brandy Meadows
What kind of segmentation is it when marketing to age, income, ethnicity, and gender?
Demographic segmentation
What marketing strategy involves centering marketing around a specific event?
Event Marketing
The group of people who are targeted in marketing to buy a particular product are the...
Target Market
What sorority is our professor involved in?
Delta Gamma
What kind of segmentation is it when marketing to lifestyles, values, and interests of the consumer?
psychographic segmentation
What marketing strategy is mainly used by political parties?
Idea Marketing
Marketers who direct their efforts toward people who are buying products to use to produce other products are...
Business Marketers
What is our professor's son's name?
Joshua
What kind of segmentation is it when marketing to people based on a town or location?
geographic segmentation