the creation and maintenance of satisfying exchange relationships
What is Marketing?
100
D. all of the above
Marketing involves which of the following
a. advertising
b. transporting products
c. taking surveys
d. all of the above
100
C. Marketing
In which of the business function are consumers most likely to be involved?
a. production
b. accounting
c. marketing
d. operations
100
True
True or False: Marketing has not always been viewed as in important part of business.
100
D. all of the above
Relationship marketing is good for a business because it
a. reduces cost
b. increases profit
c. develops long term customers who continue to purchase from the company
d. all of the above
200
anything offered to a market by the business to satisfy needs, including physical products, services, and ideas
What is Product?
200
D. none of the above has a limited marketing role.
A business with a limited marketing role is
a. a retailer
b. a farmer or rancher
c. a physicians office
d. none of the above has a limited marketing role
200
D. Bartering
Exchanging products or services with others by agreeing on their values is known as
a. specialization of labor
b. marketing
c. developing a money system
d.bartering
200
D. Planning
Which of the following is not one of the marketing mix elements?
a. product
b. distribution
c. price
d. planning
200
C. employee empowerment
An approach to customer service that gives employees the authority to solve many customer problems is
a. the marketing concept
b. relationship marketing
c. employee empowerment
d. social resonsibility
300
a description of a unique group of prospective customers a business wants to serve and their location
What is a market?
300
A. Satisfying exchanges
Which of the following is the best description of an important goal of marketing?
a. satisfying exchanges
b. profitable distribution
c. creation of new products
d. attention getting promotions
300
A. operations
The ongoing activities designed to support the primary functions of a business and to keep a business operating efficiently are known as
a.operations
b.management
c.accounting and finance
d.merchandising
300
D. all are true
Which of the following is true about conditions facing business in the early 1900's?
a.transportation of products to consumers was quite easy
b. consumers had many choices of products on which to spend money
c. businesses were mostly concerned about producing products that customers could afford and would purchase.
d. all are true
300
C. Production emphasis
In the era in which marketing efforts of a business were devoted to distribution, the business was said to have a
a. marketing department emphasis
b. sales emphasis
c. production emphasis
d. marketing concept emphasis
400
an approach to customer service that gives employees the authority to solve many customer problems.
What is employee empowerment?
400
D. All of the above (creation, satisfaction and maintenance)
what kinds of relationships exsist when marketing is successful?
a. Creation
b. Maintenance
c. Satisfaction
d. All of the above
400
Marketing is a need in a business because if the customer doesn’t know the product or they don’t know where to purchase it or where its being sold the product wouldn’t be sold and that’s why marketing takes a big play in businesses.
Why does a business need marketing if it has a good product or service?
400
B. Concept
Using the needs of customers as the primary function during the planning, production, pricing, distribution and promotion of a product or service is known as the marketing
a. mix
b.concept
c.philosophy
d.approach
400
Marketing provides information about customers, it provides many ways to serve customers better and increase the customer’s satisfaction it also helps with businesses become more profitable by coordinating activities and controlling cost.
Why is marketing ultimately important to every business and organization?