Key Campaign Staff
What role is responsible for overseeing the entire campaign?
Who is the Campaign Manager?
Standard speech sharing views on basic issues called
Stump Speech
What type of media includes TV ads and debates?
Broadcast Media
What are 527 Groups?
Tax-exempt organizations that influence voters' opinions without being bound by campaign finance restrictions.
What is the principle that ensures every citizen has an equal voice in government?
One Person, One Vote
Which staff member is in charge of managing the candidate's time and appearances?
Scheduler
What type of campaigning focuses on areas with undecided voters?
Swing Areas
What is the impact of television on campaigns since the 1960 election?
It marked a turning point where visual appearance became crucial.
What is a Super PAC?
A PAC that can raise and spend unlimited amounts but cannot donate directly to candidates.
What are common methods for voter registration in the U.S.?
At public libraries, by mail, at driver's license agencies, and online.
What is the role of a Pollster in a campaign?
Conducts scientific polls to gather voter information
What term refers to the practice of tailoring messages to specific voter groups?
Targeting the Message
How do candidates deliver their messages to voters?
Through advertising, speeches, and public appearances.
What landmark Supreme Court case allowed unlimited contributions not made directly to candidates?
Citizens United v. FEC?
What does GOTV stand for?
Get Out the Vote
Who handles the financial aspects of the campaign, including fundraising and financial reports?
The Finance Chair
What is the term for negative campaigning that attacks opponents?
Negative Campaigning
What must candidates do according to the "stand-by-your-ad" disclaimer?
The candidate must appear and approve the message in the advertisement.
What does the Bipartisan Campaign Reform Act aim to limit?
The ability of interest groups to air issue ads.
What does redistricting aim to achieve?
To create legislative districts with relatively equal populations.
Which staff member is responsible for writing press releases and managing media coverage?
Press Secretary
How do campaigns typically utilize focus groups?
To predict larger population responses to issues.
How can polls influence voter behavior during a campaign?
By revealing areas of weak support and helping to target specific demographics.
What is a potential area for future reform in campaign finance?
Transparency in donations.
What are some key strategies used in the GOTV efforts?
Phone banking, targeted outreach, and door-to-door canvassing.