Definitions + Q&A
Providing users with opportunities for co-creation
What is Collaboration?
American food chain that launched a career fair on Discord and garnered more than 23,000 job applications
What is Chipotle?
____ threads like Messenger and WhatsApp where users can share more openly
What is Private Messaging Campfires
Closed and often more interactive online spaces
What is "Digital Campfire"?
Sprite's "You Are Not Alone" campaign
What is Micro-Community Campfires
"A digital campfire is not meant to replace a social presence but rather _____ it."
What is Complement?
Private tribes that live on platforms
What is Micro-Community Campfires?
Name of the attraction recently created inside Roblox by a retail company
What is Van's World?
____ exist to cultivate and build a core community through on-going, high-touch interactions.
What is Digital Campfires?
Purpose for retail companies to collect data on how users interact with their attraction
What is "to help create ideas for future projects"?
This adult beverage company partnered with Twitch streamers by running competitions on their channels and generated 4 million total impressions
Absolut Vodka
"Five C" Approach
What is Caring for community members , Collaboration, Customization, Content moderation, and Consistency?
Recent emerging strategy where brands partner with existing campfires
What is "creating attractions inside campfires"?
On what platform did JITB do an "after party" virtual comic-convention?
What is: Discord
_________ functions as a brand's Digital Billboard, while _________ are meant to build a community.
What is Social Media & Campfires?