__________ Includes all activities related to the transfer of goods and service from one business to another.
A) Distribution
B) Intermediary
C) Manufacturer
D) Multi channeling
What is A) Distribution
100
This is the process of buying or handling merchandise and subsequently reselling it to organizations users , other wholesalers and retailers
A)retailing
B) processing orders
c) wholesaling
d)marketing
What is c) wholesaling
100
3. What involves using different types of intermediaries at the same level of the channel to reach various customer groups?
a) Single channeling
b) Indirect channel
c) Multi-channeling
d) Direct channel
What isc) Multi-channeling
100
A leader that integrates and coordinates the objective and policies of all other members of the channel is called what?
A) Channel captain
B) Vertical channel captain
C) Horizontal channel caption
D) Distribution caption
What is A) Channel captain
100
Using both boats and trucks to transport your goods is referred to as?
a) Boat trucking
b) Fishyback
c) Float trucking
d) Water driving
What is b) Fishyback
200
_________ offers products of goods and service the advantage of being able to make goods and service readily available to target markets
A) Distribution
B) Intermediary
C) Manufacturer
D) Multi channeling
What is B) intermediary
200
What is not 1 of the types of vertical marketing systems
a) Administered
b) Contractual
c) Corporate
d) Franchise
What is d) Franchise
200
4. Perishable goods require either ________ channels or channels that can transfer goods quickly minimize spoilage
a) Direct
b) Multi
c) Indirect
d) Single
What is a) Direct
200
What does VMS stand for
A) Vehicle marketing system
B) Vertical marketing systems
C) Voluntary marketing system
D) Voluntary chain marketing system
What is Vertical marketing systems
200
The two classifications of warehouse are?
A) Storage warehouse and distribution center
B) Distribution warehouse and storage center
C) Storage distortion warehouse and distribution center
D) Regular warehouse and large warehouse
What is A) Storage warehouse and distribution center
300
What are the three levels of distribution density?
A) Intensive, selective, competitive
B) Exclusive, intensive, contractual
C) Intensive, exclusive, selective
D) Contractual, selective, competitive
What is C) Intensive, exclusive, selective
300
What is not one of the systems of the type of contractual systems
a) Franchise
b) Corporation
c) Retailer
d) Wholesaler
What is b) Corporation
300
5. Which one is not a direct channel?
a) Retailer
b) Agent
c) Warehouse
What is c) Warehouse
300
What are the two categories of integrated marketing systems
A) Vertical and horizontal
B) Intensive and exclusive
C) Contractual and corporate
D) Direct and indirect
What is A) Vertical and horizontal
300
2. RFID stands for what?
a) Radio frequency identification
b) Radio franchise identification
c) Radio frequency interchanging device
d) Radio franchise interchanging device
What is a) Radio frequency identification
400
What is an example of an intermediary?
A) Producer
B) Retailer
C) Manufacturer
D) Consumer
What is B) Retailer
400
1. Involves all the functions and activities related to the transfer of goods and services from one business to another, or from a business to a consumer.
a) Intermediary planning
b) Distribution planning
c) Indirect channel
d) Direct channel
What is b) Distribution planning
400
6. What does the channel length refer to?
a) Number of intermediaries at any one level of the channel of distribution
b) Number of intermediaries or levels in the channel of distribution
c) Using different types of intermediaries at the same level of the channel to reach various customer groups
d) The length of time it takes to reach the channel
What is b) Number of intermediaries or levels in the channel of distribution
400
What arises when one channel member believes that another channel member is engaged in behavior that prevents it from achieving its goals ?
A) Vertical conflict
B) Horizontal conflict
C) Channel conflict
D) Corporate conflict
What is C) Channel conflict
400
3. An efficient system will serve customers better by providing _____ and _____ when goods are delivered or returned
a) Better quality, faster service
b) Knowledge, understanding
c) Information, knowledge
d) Lower prices, better service
What is d) Lower prices, better service
500
What refers to the number of intermediaries at any one level of the channel of distribution?
A) Multi-channeling
B) Channel width
C) Indirect channel
D) Channel marketing
What is B) Channel width
500
Channel width refers to:
a) Number of intermediaries or levels in the channel of distribution
b) Using different types of intermediaries at the same level of a channel to reach various customer groups
c) Number of intermediaries at any one level of the channel of distribution
d) Carries and sells similar products for non-competition manufacturers in an exclusive territory.
What is c) Number of intermediaries at any one level of the channel of distribution
500
Auto makers have control over dealerships- they can make dealers renovate their locations, as well as spending only on the models they believe the can sell. This is an example of:
A) Retailer control
B) Vertical conflict
C) Manufacturer control
D) Horizontal conflict
What is C) Manufacturer control
500
1. A sequence of companies that perform activities related to the creation and delivery of a good or service to consumers or business customers
a) Logistics chain
b) Supply chain
c) Performance chain
d) Delivery chain
What is b) Supply chain
500
4. Advancing electronic technology brings members of a supply chain together to work cooperatively through…
a) Radio frequency identification
b) Electronic data interchange
c) Logistics marketing
d) Vertical marketing system