These are web-based journals in which writers can editorialize and interact with other Internet users
What are blogs
100
This segment includes people who collect information and organize content generated by critics and creators
Who are collectors
100
This uses all digital media to develop communication and exchanges with customers
What is digital marketing
100
These are stored on a computer tracking user activity
What are cookies
100
This allows consumers to find information about competing products, prices, and reviews and become more informed about a firm and the relative value of its products
(Huge benefit of Digital Marketing)
What is Accessibility
200
This type of social media includes: Youtube, Metacafe, and Hulu
What is video sharing
200
This segment includes people who become users of social networking sites
Who are joiners
200
This is the major challenge for digital marketers mentioned in our notes
What is changing/new technology
200
This company just had a huge case of hacking into their POS system
What is Target
200
This is how a customer can remain anonymous when buying something in a store (hint: cannot be done online)
What is pay with cash
300
These are websites where users can add to or edit the content of posted articles
What are wikis
300
This segment includes people who do not participate in any digital online media
Who are inactives
300
Patty enters into a logo design competition placed by a company with the prize being $500. This competition is an example of what?
What is crowdsourcing
300
This is when con artists counterfeit a well-known website and send out emails directing victims to it then ask for sensitive information (financial)
What is phishing
300
This is the most avid group of social networkers
Who are the Australians
400
This is when audio or video files that can be downloaded from the internet via a subscription that automatically delivers new content to listening devices or personal computers
What is podcasting
400
This segment includes people who people who comment on blogs or post ratings and reviews
Who are critics
400
This replaces mail, telephone, or personal interviews from traditional marketing
What are online surveys
400
This is the rights to property that people create
What is Intellectual Property
400
____________of the world’s population uses the Internet
What is 1/4
500
Second life is an example of this
What is virtual worlds
500
This segment includes people who read online information but do not join groups or post anywhere (largest group in most countries)
Who are spectators
500
Twitter, Facebook, Myspace, LinkedIn replace this is traditional marketing
What are focus groups
500
This is the % of illegal software copying done by businesses
What is 90%
500
________________ has become popular in eliminating shipping costs and getting consumers into the store