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Misc
Misc
Misc
Misc
Misc
100

Cash or other awards for regular use of a company’s products or services.

What is Patronage rewards?

100
Goods offered either free or at low cost as an incentive to buy a product.
What are Premiums?
100
How many types of Digital Direct Marketing Technologies are there?
What is 4?
100
Most costly promotion tool.
What are samples?
100

________ are designed to engage consumers in interactions that will move them closer to a direct purchase or other marketing outcome.

What are Marketing websites?

200
________________ includes displays and demonstrations that take place at the time of sale.
What is Point-of-purchase (POP) promotions?
200
New windows that evade pop-up blockers by appearing behind the page being viewed.
What is Pop-unders?
200
An organized collection of comprehensive data about individual customers or prospects, including geographic, demographic, psychographic, and behavioral data
What is Customer database?
200
________ allows consumers to gain additional information about a product through the use of a remote control.
What is Interactive television?
200

List the five (5) public relations activities.

What are: 1) Press Relations, 2) Product Publicity, 3) , Corporate Communications 4) Lobbying, and 5) Counseling.

300
What does IDM stand for?
What is Integrated Direct Marketing?
300
Online display ads that appear between screen changes on a Web site, especially while a new screen is loading.
What are Interstitials?
300
Three (3) forms of direct marketing.
What are: kiosk, telephone, and direct mailing?
300

The fastest growing form of direct marketing.

What is online marketing?

300

List the steps of the public relations process.

What are: research, establishing the market objectives, defining the target audience, choosing the PR messages and vehicles, implementing the PR plan, and evaluating the results.

400
Three (3) customer value-binding approaches.
What are: Structural Ties, Social Benefits & Financial Benefits?
400
A central repository of an organization’s customer information.
What is Data warehouse?
400
List the four (4) public relations objectives.
What are: 1) Build awareness, 2) Build credibility, 3) Stimulate the sales force and channel intermediaries, and 4) Lower promotion costs?
400
Three (3) ways to evaluate PR results.
What are: 1) Exposures, 2) Awareness/Comprehension/Attitude Change, and 3) Sales-and-Profit Contribution.