Types of sharing
a website that allows a company to share information to increase the customer’s knowledge about its products and services, and to build trust
blog
a type of computer usage in which services stored on the internet are provided to users on a temporary basis
cloud computing
the online interactions that allow people and businesses to communicate and share ideas, personal information, and information about products and services
social media
the utilization of software, computer technology, and the internet to provide information about a firm’s products and services, increase sales revenues, and improve customer service
social media marketing
a high-level executive who is responsible for all of a company’s social media activities
social media community manager
a part of e-business and usually refers only to buying and selling activities conducted online
e-commerce
a VIDEO-based website or forum that allows a company to share information to increase the customer’s knowledge about its products and services, and to build trust
vlog
a small piece of software sent by a website that tracks an individual’s internet use
cookie
a word or a short phrase, preceded by the pound sign (#), to identify different topics
hashtag
outsourcing tasks to a group of people in order to tap into the ideas of the crowd
crowdsourcing
a measurement that uses technology to detect the mood, attitudes, or emotions of people who experience a social media activity
Sentiment Analysis
a source of revenue flowing into a firm
revenue stream
websites which allow users to upload photos, videos, and podcasts
media sharing sites
a term used to describe all of a firm’s activities to support a healthy environment and sustain the planet
green I.T.
a person known on social media who has an influence over a large number of followers
influencer
a marketing term that describes new ways of gaining attention, and ultimately customers, by creating content on a website that pulls customers in
inbound marketing
the process of accessing the opinions and beliefs about a brand
Qualitative social media measurement
the organized effort of individuals to produce and sell, for a profit, the goods and services that satisfy society’s needs through the facilities available on the internet
e-business (electronic business)
digital audio or video files that people listen to or watch online on tablets, computers, smartphones, or other mobile devices
podcasts
the practice of searching through data records looking for useful information
data mining
an interactive version of a community bulletin board that focuses on threaded discussions
forum
a method of raising money to fund a project for a business, a nonprofit organization, or an individual
crowdfunding
measurements that define and measure the progress of an organization toward achieving its objectives
Key Performance Indicators (KPI's)
the process of finding outside vendors and suppliers that provide professional help, parts, or materials at a lower cost
Outsourcing
a collaborative online working space that enables members to contribute content that can be shared with other people
wiki
software designed to infiltrate a computer system without the user’s consent
malware
websites which allow companies to create and share information about their products and services
social content sites
communicating with and selling to customers through mobile devices
mobile marketing
using numerical measurements, such as counting the number of website visitors, number of fans and followers, number of leads generated, and the number of new customers
Quantitative social media measurement
a model that represents a group of common characteristics and methods of doing business to generate sales revenues and reduce expenses
business model