CRM
Marketing Automation
Lead Scoring
100
True or False
CRMs are only used by Sales Teams.
False. Marketing, Customer Service, Finance, Operations can all benefit from a CRM.
100
True or False
Marketing Automation is only used in the consideration phase of the marketing funnel.
False, marketing automation is useful in all stages of the marketing funnel.
100
True or False
Lead scoring helps us identify hot leads
True
200
Which of the following is not a CRM?
A) Salesforce
B) Hubspot
C) Google Sheets
D) Marketo
Google Sheets
200
Who is Harry Potter's best friend?
A) Ron Weasley
B) Severus Snape
C) Draco Malfoy
D) Dudley Dursley
A) Ron Weasley
200
What shows the highest purchasing intent
A) Filling out a contact us form
B) Adding a product to the checkout
C) Clicking on a google shopping ad
D) Opening up a promotional email
B) Adding a product to the checkout
300
CRM stands for....
Customer Relationship Management
300
Any engagement with a user that leaves an impression or “touches” them in some way that adds to their experience of a product. Touchpoints are built into automated marketing workflows.
Touchpoint
300
True or False
Harry Potter can talk to snakes.
Ture
400
Which of the following is not a form a data cleansing
A) Sort for duplicates
B) Search for contacts who have not purchased
C) Fix standardize formatting issues
D) Fill in incomplete fields
B) Search for contacts who have not purchased
400
This is an example of what?
Workflow
400
Name 3 actions a lead can do that could increase their lead score.
Online actions/clicks
Survey responses
Subject/content of interest
Job title or function
Visit frequency
Webinar participation
Time elapsed
Demographics
Email Opens
Website visits
500
API stands for...
Application Programing Interface
500
Segregating or dividing contacts into specific groups based on prescribed criteria or certain attributes, such as demographics, geographic location, product usage, actions or behaviors, media use, and more.
Audience Segmentation
500
Who would win and an arm wrestling match. Kevin or Kyle
Kevin, def Kevin