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Terms
Terms
Terms
Terms
fill in
100
Practice of presenting image and information
What is Public Relations
100
Story written by the publicist to announce something newsworthy.
What is Press Release
100
Person who writes add copy.
What is Copy Writer
100
Be free with adjectives and adverbs.
What is Writing Creative copy
100
______ is the practice of presenting image and information.
What is Public relaations
200
Or public relations
What is pr
200
Is to get the attention of the reporters.
What is Purpose for press release
200
Headlines, subheadings, request for action, etc.
What is Advertisement Elements
200
"Just do it" (Nike), " Eat fresh" (subway)
What is Slogan Examples
200
Public relations _____ journalism exaclty
What is isn't
300
People who work in public relations
What is Publicists
300
Provides elements, beyond the press release.
What is Media Kit
300
This should be the first line of copy the reader will see.
What is headlines
300
To pull the reader in.
What is tagline
300
Requires ____ of the same skills as those needed by journalists.
What is some
400
Get information to the public
What is Publicists Responsibility
400
Press release, photography, etc.
What is Media Kit Elements
400
Written copy with a lead paragraph that gets the point across quickly.
What is text
400
Announcing events or to manage a crisis.
What is Press Releases
400
Taught in college and university journalism _________
What is department
500
Plan media campaigns, organize news campaigns, etc.
What is Publicists Activity
500
Paid medium whose goal is to move the audience to move or do something.
What is Advertising
500
Something for which a company is known for.
What is Slogan
500
Present the information in a biased way that benefits the client.
What is spin
500
Publicists are ______ who work in public relations.
What is people