Column 1
Caitlin, owner of a card shop in a small shopping center, sells cards produced by a national company. Caitlin sells to final customers, so she is a
A) merchant wholesaler.
B) retailer.
C) rack jobber.
D) channel captain.
Answer B
___________ would probably be distributed using an intensive strategy.
A) Tablets
B) HDTVs
C) Men's suits
D) Magazines
Answer D
__________ warehouses are used to gather and redistribute products. Distribution Storage Merchandising Wholesale
A) Distribution
B) Storage
C) Merchandising
D) Wholesale
Answer A
Which of the following statements about channels of distribution is most accurate?
A) Channels of distribution always begin with a manufacturer and end with consumers, and always have one or more marketing intermediaries in between.
B) Channels of distribution always include retailers, but they may or may not also include wholesalers.
C) The fewer the marketing intermediaries in a channel of distribution, the more efficient the channel is likely to be.
D) Some channels of distribution include marketing intermediaries, while in others a manufacturer sells directly to the final consumer.
Answer D
Which type of wholesale organization would be most useful to a small manufacturer that has shipments that are too small to fill a truck or railcar?
A) rack jobbers
B) cash-and-carry wholesalers
C) piggy-backers
D) freight forwarders
Answer D
Which type of wholesale organization would be most useful to a small manufacturer that has shipments that are too small to fill a truck or railcar?
A) rack jobbers
B) cash-and-carry wholesalers
C) piggy-backers
D) freight forwarders
Answer D
__________ brings raw materials, packaging, other goods and services, and information from suppliers to producers.
A) Freight forwarding
B) Inbound logistics
C) Materials handling
D) Supply side logistics
Answer B
Marketing intermediaries
A) add value that exceeds the cost of their services.
B) add cost that exceeds the value they provide.
C) complicate the distribution process.
D) increase the number of exchange relationships in the channel.
Answer A
The two basic types of warehouses are
A) public and private.
B) railside and portside.
C) storage and distribution.
D) seasonal and long term.
Answer C
Which of the following is an example of a consumer making a purchase through a direct marketing arrangement?
A) Pete purchased a box of cereal at a local grocery store with a coupon on the box.
B) Pamela purchased a phone at a big-box retailer's special tech department.
C) Phoebe purchased a set of towels featured in a department store's lower level.
D) Patrick purchased a book on the history of the U.S. by sending in an order form attached to a pamphlet sent to the customer by the publisher.
Answer D
At Baumann's Fine Meats, the butchers will hand cut steaks to the thickness their customers specify and trim off the excess fat. This extra service provides ________ utility.
A) possession
B) form
C) alterational
D) secondary
Answer B
Marketing intermediaries
A) are unlikely to survive in a competitive global economy.
B) have survived because they can often perform marketing functions faster and at lower cost than producers.
C) create value, but this value is seldom great enough to justify the added cost they charge for their services.
D) tend to increase the number of exchange relationships producers and consumers must deal with in order to buy and sell goods.
Answer B
Outdoor Adventures, Inc. operates a chain of very large stores that offer an incredible selection of sporting goods at very competitive prices. When Outdoor Adventures opens its first store in a new region, smaller sporting goods stores almost always experience a noticeable drop in sales. Outdoor Adventures stores can be classified as
A) warehouse clubs.
B) department stores.
C) category killers.
D) full-service wholesalers.
Answer C
Anderson works in the marketing department at Marshall Manufacturing. Much of his job involves managing the movement of materials, parts, and information from suppliers to his firm. He tries to coordinate these flows with his firm's factory processes and assists with the efficient movement of finished goods to final consumers. These activities suggest that Anderson's job responsibilities focus on
A) merchant wholesaling.
B) multilevel marketing.
C) utility processing.
D) supply chain management.
Answer D
The two basic types of merchant wholesalers are
A) full-service wholesalers and limited-function wholesalers.
B) capital wholesalers and full-value wholesalers.
C) functional wholesalers and distributive wholesalers.
D) independent wholesalers and subsidiary wholesalers.
Answer A