Generally, relationships in supply chains exist because the parties want or ______ something from one another.
need
In a simple economy, the most direct supply chain would be Manufacturer to ______.
consumer
The integration of suppliers, manufacturers, warehouses, stores, and transportation intermediaries is called marketing ______ management.
channel
A marketing channel in which the members act as a unified system is known as a(n) ______ marketing system.
vertical
a company that buys merchandise from manufacturers and resells it to retailers
wholesaler
A ______ tells a distribution center forklift driver which items to collect for a shipment to a store.
pick ticket
In a(n) ______ marketing channel, products are sold by a manufacturer to a consumer without going through a retailer.
direct
Manufacturers make products and sell them to ______, who resell the merchandise to retailers.
wholesalers
A contractual vertical marketing system is one in which relationships among channel members are governed by ______.
contracts
A _________ _______ is a facility where goods are received, stored, and redistributed to company stores or customers.
Distribution Center
Tiny scannable computer chips used to provide information about a container or product are called ______ tags.
A(n) ______ marketing channel includes a retailer or other intermediaries in the delivery of goods and services to consumers.
indirect
Relationships in supply chains are based on meeting each other's ______.
needs
A vertical system in which there is no common ownership and no contractual relationships, but the dominant channel member controls the relationship, is known as a(n) ______ vertical system.
administered
Sometimes computers send business documents from a retailer to a vendor and back. This is known as ______.
EDI
The process of recording the arrival of merchandise at a distribution center is known as ______.
receiving
A direct marketing channel sells a product from a manufacturer to a consumer without a ______.
retailer
The best way to avoid vertical channel conflict is to ensure that ______ between channel partners is honest and open.
communication
Some companies expand successful retail businesses by entering into contracts that give others the right to operate businesses with the same name and format. This is called ______.
franchising
When merchandise is sold, stores compile data about the purchase. Then the data is entered into a huge database known as a data ______.
warehouse
When considering which distribution system to use, retailers primarily consider the total ______of each system.
cost
A(n) ______ marketing channel includes a retailer or other intermediaries in the delivery of goods and services to consumers.
indirect
To minimize conflict, each member of the supply chain should ______ what drives the other members.
understand
In a ______ relationship, the supply chain members are partners who intend to maintain the relationship for quite some time and invest in ventures that will be profitable for all involved.
strategic
When merchandise is sold, stores compile data about the purchase. Then the data is entered into a huge database known as a(n) ______.
Lead time