Misc
Direct vs. Indirect
Channel Management
Different types
Vocabulary
100

Generally, relationships in supply chains exist because the parties want or ______ something from one another.

 need

100

In a simple economy, the most direct supply chain would be Manufacturer to ______.

consumer

100

The integration of suppliers, manufacturers, warehouses, stores, and transportation intermediaries is called marketing ______ management.

channel

100

A marketing channel in which the members act as a unified system is known as a(n) ______ marketing system.

vertical

100

a company that buys merchandise from manufacturers and resells it to retailers

wholesaler

200

A ______ tells a distribution center forklift driver which items to collect for a shipment to a store.

pick ticket

200

In a(n) ______ marketing channel, products are sold by a manufacturer to a consumer without going through a retailer.

direct

200

Manufacturers make products and sell them to ______, who resell the merchandise to retailers.

wholesalers

200

A contractual vertical marketing system is one in which relationships among channel members are governed by ______.

contracts

200

A _________  _______ is a facility where goods are received, stored, and redistributed to company stores or customers.

Distribution Center

300

Tiny scannable computer chips used to provide information about a container or product are called ______ tags.

RFID
300

A(n) ______ marketing channel includes a retailer or other intermediaries in the delivery of goods and services to consumers.

indirect

300

Relationships in supply chains are based on meeting each other's ______.

needs

300

A vertical system in which there is no common ownership and no contractual relationships, but the dominant channel member controls the relationship, is known as a(n) ______ vertical system.

administered

300

Sometimes computers send business documents from a retailer to a vendor and back. This is known as ______.

EDI

400

The process of recording the arrival of merchandise at a distribution center is known as ______.

receiving

400

A direct marketing channel sells a product from a manufacturer to a consumer without a ______.

retailer

400

The best way to avoid vertical channel conflict is to ensure that ______ between channel partners is honest and open.

communication

400

Some companies expand successful retail businesses by entering into contracts that give others the right to operate businesses with the same name and format. This is called ______.

franchising

400

When merchandise is sold, stores compile data about the purchase. Then the data is entered into a huge database known as a data ______.

warehouse

500

When considering which distribution system to use, retailers primarily consider the total  ______of each system.

cost

500

A(n) ______ marketing channel includes a retailer or other intermediaries in the delivery of goods and services to consumers.

indirect

500

To minimize conflict, each member of the supply chain should ______ what drives the other members.

understand

500

In a ______ relationship, the supply chain members are partners who intend to maintain the relationship for quite some time and invest in ventures that will be profitable for all involved.

strategic

500

When merchandise is sold, stores compile data about the purchase. Then the data is entered into a huge database known as a(n) ______.

Lead time