Cognitive Dissonance
Which hypothesis is "Selective Exposure Prevents Dissonance"
One
This Greek philosopher developed the concepts of ethos, pathos, and logos
Aristotle
Is guilt built through positive or negative language?
Negative language
True or False Burke thought that people uniting against a common enemy was a positive form of Identification
False
Disonance isn't just about _____ Consistence
Logical
A company that uses a doctor in its commercial to make a product seem credible is using this appeal
Ethos
What is the linking of two dissonant ideas that provides a new insight?
Perspective by incongruity
True or False according to Burke The Speaker’s relationship with the audience was more important than enthymeme and example
True
Which Hypothesis is "receiving minimal justification can lead to a change in attitude?
Three
When a charity ad shows pictures of hungry children to encourage donations, which appeal is used?
Pathos
the genesis of guilt is the foundation of Bruke's concept of ________
dramatism
Who created Identification?
Kenneth Burke
Which Hypothesis is "post decision dissonance relates a need for reassurance"
Two
When an ad says “9 out of 10 doctors recommend this toothpaste,” which appeal is being used?
Logos
What are the five parts of the Dramatistic Pentad?
Act, Agent, Scene, Purpose and, Agency
What is Identification?
Common ground between speaker and audience
Give an example of cognitive dissonance
Smokers smoking because it feels good even though they know it causes cancer
These three rhetorical appeals are most effective when they are balanced together in communication
Ethos, Pathos, and Logos
What is an example of the genesis of guilt?
A kid being caught with their hand in the cookie jar, cheating on a test, or skipping class.
What is congregation through segregation?
People uniting against a common enemy