This type of distribution intensity falls between intensive and exclusive
What is Selective Distribution
100
EconoFoods is this type of retailer store.
What is a supermarket?
100
The core concepts of positioning that can be applied to facilitating a retail strategy.
What are the four p's: product, price, promotion, and place?
100
The channel that offers the broadest selection of merchandise.
What is the internet?
100
Coordinating suppliers, manufacturers, warehouses, stores and transportation so that the right merchandise is sent to the consumer at the right time.
What is supply chain management?
200
This type of distribution intensity is based on getting your products into as many outlets as possible
What is Intensive Distribution
200
A special type of off-price retailer.
What are outlet stores or factory outlets?
200
Brands of products developed and marketed by a retailer and available only from that retailer. (Helps a retailer distinguish themselves from other retailers.)
What are private-label brands or store brands?
200
A Multichannel approach helps firms expand this type of presence
What is the market?
200
Firms that buy products from manufacturers and resell them to retailers.
What are wholesalers?
300
This option emphasizes the power of vertical integration when choosing a retailer.
What is Channel Structure
300
A category specialist is also known as this
What is a "Big Box retailer" or "Category killers"
300
An agreement between a manufacturer and a retailer in which the manufacturer agrees to defray some advertising costs.
What is cooperative (co-op) advertising?
300
The internet channel complements the catalog channel by providing real-time information about this "P"
What is price?
300
A facility for the receipt, storage, and redistribution of goods to company stores or customers.
What is a distribution center?
400
This type of distribution intensity is based on granting select geographic territories to one or very few retail customers so that no other customers in the territory can sell a particular brand
What is Exclusive Distribution
400
Name three of the four types of Food Retailers
Supermarket, Supercenter, Convenience, Warehouse Club
400
The percentage of the customer's purchases made from a particular retailer.
What is share of wallet
400
This occurs when a manufacturer sells directly to consumers
What is disintermediation?
400
Strategy in which merchandise is allocated to stores on the basis of historical demand, the inventory position at the distribution center, and the store's needs.
What is push supply chain?
500
The degree to which the manufacturer has a strong brand or is otherwise desirable in the market. The relative power of the manufacturer and the retailer.
What is Vertical Integration
500
Name six of the seven types of General Merchandise
Full-line Discount, Specialty, Category Sepecialist, Department, Drug, Off-Price, Extreme Value
500
An inventory system used by manufacturers and retailers to ensure delivery of product while minimizing retail storage.
What is the Just-In-Time system?
500
Concerning the internet, retailers are searching for new technology to increase the percentage of consumers who buy the product after viewing it, which is also known as this:
What is the conversion rate?
500
A firm gets the merchandise just in time for it to be used in the manufacture of another product.