Earned Media
Owned Media
Social Media
Public Relations (PR) Basics
Media Strategy
100

What is earned media?

What is free exposure a company gets through others talking about it, like news articles?

100

What is an example of owned media?

What is a company’s website or blog?

100

Name one social media platform used by businesses.

What is Instagram, Facebook, LinkedIn, Twitter (X), or TikTok?

100

What does PR stand for?

What is public relations?

100

What is a media strategy?

What is a plan for using media to promote a brand effectively?

200

Why do consumers trust earned media more than ads?

What is because it comes from third parties like journalists or satisfied customers?

200

Who controls the message in owned media?

What is the business or brand itself?

200

What type of media is social media considered?

What is both owned and earned media?

200

What is a press release?

What is an official statement sent to the media to announce something?

200

Which is usually the cheapest media type: paid, owned, or earned?

What is earned media?

300

Give one advantage and one disadvantage of earned media.

What is it's more trusted (advantage), but you can't control it (disadvantage)?

300

How can owned media help build customer loyalty?

What is by sharing consistent, valuable, and trustworthy content?

300

Why is engagement important on social media?

What is because likes, comments, and shares spread content to more people?

300

What’s the main role of a PR team?

What is to manage how the public sees the brand?

300

Why is it smart to combine earned, owned, and paid media?

What is to get more reach, balance control, and improve results?

400

Name two ways companies try to gain earned media.

What is sending press releases or creating viral content?

400

What is the downside of relying only on owned media?

What is limited reach without help from earned or paid media?

400

What’s one risk businesses face with social media?

What is negative feedback or public backlash?

400

What’s one difference between advertising and PR?

What is advertising is paid and controlled, PR is earned and not fully controlled?

400

What is “content marketing”?

What is creating valuable content to attract and keep customers?

500

What makes earned media different from owned and paid media?

What is that it’s not directly created or paid for by the company?

500

Why is it important for owned media to match the brand’s voice and identity?

What is to build trust and create a strong, recognizable image?

500

How can social media be used to turn customers into promoters?

What is by encouraging reviews, shares, and user-generated content?

500

How does PR help during a company crisis?

What is by releasing accurate info, protecting the brand, and calming the public?

500

What does AIDA stand for in media strategy?

What is Attention, Interest, Desire, and Action?