chapter 17

idk

100

two- way, buyer-seller electronic communication in which the buyer controls the kind and amount of information received from the seller

Interactive marketing

200

Choice board 

•  an interactive, digitally enabled system that allows individual customers to design their own products by answering questions… when you get a chrome book you set up the style yourself through a series of customization questions

300

the consumer-initiated practice of generating content on a marketer’s website that is tailored to their specific needs and wants

personalization

400

Permission marketing

• marketing with permission; asking a consumer’s consent to opt-in email advertising based on personal date supplied by the consumer

500

the sum total of the interactions a customer has with a company’s website

Customer experience

idk

100

what are the elements of customer experience? 

7 elements contribute to this experience-

context (websites format and aestic) 

content (all of the information and presentation form) 

customization(ability of a site to modify to match its user)

connection(links to social media; the network of linkages between a website and other sites)

community

communication( chat box) 

 commerce (websites ability to conduct sales). Not every website has all 7 but they have content and context

200

8 second rule

• customers will abandon their efforts to navigate a website if download time exceeds 8 seconds

300

Custermization

personalizing the marketing and overall shopping and buying interaction for each customer

400

Viral marketing

digital promotional strategy that encourages individuals to forward marketing imitated messages to others via social media

500

Cookies

computer files that a marketer can download onto the device of an online shopper who visits the website allowing them to record the users visit

idk

100

Behavioral targeting

uses information provided by cookies to direct online advertising to shoppers who’s online behavior suggests they would be interested in such advertised products

200

what is TikTok shop an example of and explain?

Social commerce;

• using social media for browsing and buying (tiktok shop)

300

Cross channel consumer

• someone who buys online but shops in person or vice versa

400

Marketing attribution

the practice and techniques used to value a particular channel and consumer touch point

500

what is the difference between webrooming and show rooming?

Webrooming: consumers who shop online but buy in person

Showrooming:  examining products in person but buying online for a cheaper price (potential price match)