Communications Campaign
What is a communication Campaign?Give it your best guess
A Communication Campaign is a strategic structure plan consisting of a mix of media and message strategies and tactics with a consistent unified theme
What are the elements of a Communication Campaign called?
The element are called The marketing mix
What does IMC stand for?
Integrated Marketing Communication
What does Advertising mean?
Involves integrating a campaign theme or message and delivering it in format suitable for a specific type of media
What is one main key term for a Communication Campaign?
Media cluster
Advertising
Public relations
Web marketing